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Did Beliefs and Attitudes Influence Consumer Ethnocentrism Towards Domestic Products? Empirical Evidence of Klang Valley Petronas Petrol Station

Author

Listed:
  • Mohamad Firdaus Mohamad Zaid*

    (Postgraduate, Faculty of Business Management, Universiti Teknologi Mara, Malaysia)

  • Jati Kasuma

    (Senior Lecturer, Faculty of Business Management, Universiti Teknologi Mara, Malaysia)

  • Margaret Gregory

    (Lecturer, Faculty of Business Management, Universiti Teknologi Mara, Malaysia)

Abstract

The concept of consumer ethnocentrism is used here to show that culture influences the perception of individuals or groups when they buy products or services. Though many studies have recognized the importance of culture in consumer decision-making, few have examined the significant role of culture in influencing consumer buying decision. Thus, the purpose of this study is to examine how the roles of consumer beliefs and attitudes affect the level of consumer ethnocentrism towards the purchase of domestic products concentrating on Petronas petrol stations in Klang Valley from the customers’ perspective. A self-administered questionnaire was distributed at Petronas Petrol Stations in Klang Valley area. The results indicated that the most significant factor influencing consumer ethnocentrism was belief followed by attitude and both belief and attitude had moderate and positive relationships with consumer ethnocentrism toward Petronas Petrol Stations in Klang Valley area.

Suggested Citation

  • Mohamad Firdaus Mohamad Zaid* & Jati Kasuma & Margaret Gregory, 2018. "Did Beliefs and Attitudes Influence Consumer Ethnocentrism Towards Domestic Products? Empirical Evidence of Klang Valley Petronas Petrol Station," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 207-210:4.
    • Handle: RePEc:arp:tjssrr:2018:p:207-210
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    References listed on IDEAS

    as
    1. Yogesh Upadhyay & Shiv Kumar Singh, 2006. "Preference for Domestic Goods: A Study of Consumer Ethnocentrism," Vision, , vol. 10(3), pages 59-68, July.
    2. He, Jiaxun & Wang, Cheng Lu, 2015. "Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China," Journal of Business Research, Elsevier, vol. 68(6), pages 1225-1233.
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