IDEAS home Printed from https://ideas.repec.org/a/arp/tjssrr/2018p207-210.html

Did Beliefs and Attitudes Influence Consumer Ethnocentrism Towards Domestic Products? Empirical Evidence of Klang Valley Petronas Petrol Station

Author

Listed:
  • Mohamad Firdaus Mohamad Zaid*

    (Postgraduate, Faculty of Business Management, Universiti Teknologi Mara, Malaysia)

  • Jati Kasuma

    (Senior Lecturer, Faculty of Business Management, Universiti Teknologi Mara, Malaysia)

  • Margaret Gregory

    (Lecturer, Faculty of Business Management, Universiti Teknologi Mara, Malaysia)

Abstract

The concept of consumer ethnocentrism is used here to show that culture influences the perception of individuals or groups when they buy products or services. Though many studies have recognized the importance of culture in consumer decision-making, few have examined the significant role of culture in influencing consumer buying decision. Thus, the purpose of this study is to examine how the roles of consumer beliefs and attitudes affect the level of consumer ethnocentrism towards the purchase of domestic products concentrating on Petronas petrol stations in Klang Valley from the customers’ perspective. A self-administered questionnaire was distributed at Petronas Petrol Stations in Klang Valley area. The results indicated that the most significant factor influencing consumer ethnocentrism was belief followed by attitude and both belief and attitude had moderate and positive relationships with consumer ethnocentrism toward Petronas Petrol Stations in Klang Valley area.

Suggested Citation

  • Mohamad Firdaus Mohamad Zaid* & Jati Kasuma & Margaret Gregory, 2018. "Did Beliefs and Attitudes Influence Consumer Ethnocentrism Towards Domestic Products? Empirical Evidence of Klang Valley Petronas Petrol Station," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 207-210:4.
    • Handle: RePEc:arp:tjssrr:2018:p:207-210
    as

    Download full text from publisher

    File URL: https://www.arpgweb.com/pdf-files/spi4.1.207.210.pdf
    Download Restriction: no
    File URL: https://www.arpgweb.com/journal/7/special_issue/12-2018/4/4
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yogesh Upadhyay & Shiv Kumar Singh, 2006. "Preference for Domestic Goods: A Study of Consumer Ethnocentrism," Vision, , vol. 10(3), pages 59-68, July.
    2. He, Jiaxun & Wang, Cheng Lu, 2015. "Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China," Journal of Business Research, Elsevier, vol. 68(6), pages 1225-1233.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ferreira, Jennifer & Ferreira, Carlos, 2018. "Challenges and opportunities of new retail horizons in emerging markets: The case of a rising coffee culture in China," Business Horizons, Elsevier, vol. 61(5), pages 783-796.
    2. Stela CAZACU, 2016. "Preference For Domestic Goods: A Study Of Consumer Ethnocentrism In The Republic Of Moldova," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-35, January.
    3. Ragab, Hany & Polo-Peña, Ana I. & Mahrous, Abeer A., 2026. "Unveiling the psychological drivers of home-country Bias: Implications for passengers' behaviours toward national and foreign airlines," Journal of Air Transport Management, Elsevier, vol. 131(C).
    4. Zi-Xu Wang & Zheng Jiang & Amer Hamzah Bin Jantan & Philip Pong Weng Wong & Lei Wang, 2024. "The Impact of Perceived Interactivity of Virtual Brand Communities on Consumer Purchases of Domestic Electric Vehicles in China," SAGE Open, , vol. 14(4), pages 21582440241, December.
    5. Hong, EunPyo & Park, JungKun & Jaroenwanit, Pensri & Siriyota, Kampanat & Sothonvit, Arpasri, 2023. "The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    6. Yuksektepe, Meltem & Hasiloglu, Selcuk Burak, 2025. "The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
    7. Kassas, Bachir & Cao, Xiang & Gao, Zhifeng & House, Lisa A. & Guan, Zhengfei, 2023. "Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior," Journal of choice modelling, Elsevier, vol. 48(C).
    8. Mary J. Weber & John Timothy Lambert & Kelley A. Conrad & Sherry S. Jennings & Jennifer R. Mastal Adams, 2018. "Discovering a Cultural System Using Consumer Ethnocentrism Theory," Systemic Practice and Action Research, Springer, vol. 31(6), pages 617-636, December.
    9. Huang, Zhen & Wang, Cheng Lu, 2018. "Conspicuous consumption in emerging market: The case of Chinese migrant workers," Journal of Business Research, Elsevier, vol. 86(C), pages 366-373.
    10. Lee, Jaeha & Nguyen, Minhthu Jill, 2017. "Product attributes and preference for foreign brands among Vietnamese consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 76-83.
    11. Na Xu & Yanpu Zhao, 2023. "A Moderated Mediation Analysis of the Relationship between Cultural Embeddedness of Regional Brand Products and Behavior Loyalty: A Case Study of Wudang Mountains in Hubei Province of China," Sustainability, MDPI, vol. 15(10), pages 1-18, May.
    12. Pingping Wang & Xin Xia & Kaiyue Liang, 2026. "Local brand aversion or aspiration? The influence of socioeconomic status on Chinese consumer brand preference," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 13(1), pages 1-13, December.
    13. Klaus Heine & Glyn Atwal & Jiaxun He, 2019. "Managing country-of-origin affiliations for luxury brand-building in China," Post-Print hal-02312231, HAL.
    14. Marija Čutura, 2020. "Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(SI), pages 131-146.
    15. Ruturaj Baber & Yogesh Upadhyay & Prerana Baber & Rahul Pratap Singh Kaurav, 2023. "Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis," Business Perspectives and Research, , vol. 11(1), pages 137-158, January.
    16. Alvaro Cuervo-Cazurra & C. Annique Un, 2023. "Beauty in the Eyes of the Beholders: How Government- and Consumer-Based Country-of-Origin Advantages and Disadvantages Drive Host Country Investment Dynamics," Management International Review, Springer, vol. 63(2), pages 285-312, April.
    17. Andy Hou & Béatrice Parguel & Julia Pueschel, 2023. "COO effect in Chinese luxury consumption: Does generation matter?," Post-Print hal-04505159, HAL.
    18. Chien Thang Pham & Trang Ta Thi Nguyet, 2022. "Using Media to Influence Consumer Attitudes to Domestic Goods in Vietnam by Framing Public Interest: A Media Framing Effect Analysis," SAGE Open, , vol. 12(4), pages 21582440221, November.
    19. Shijun Gao & Carola Grebitus & Karen L. DeLong, 2024. "Explaining consumer willingness to pay for country‐of‐origin labeling with ethnocentrism, country image, and product image: Examples from China's beef market," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 72(2), pages 149-166, June.
    20. Oliver Parts, 2013. "The Effects of Cosmopolitanism on Consumer Ethnocentrism, Brand Origin Identification and Foreign Product Purchases," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(11), pages 30-44, November.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:arp:tjssrr:2018:p:207-210. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Managing Editor (email available below). General contact details of provider: http://arpgweb.com/?ic=journal&journal=7&info=aims .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.