IDEAS home Printed from https://ideas.repec.org/a/sae/vikjou/v47y2022i2p106-115.html
   My bibliography  Save this article

Managing Adversity: Brands and COVID-19

Author

Listed:
  • Anirban Chakraborty
  • Swapan Deep Arora

Abstract

No abstract is available for this item.

Suggested Citation

  • Anirban Chakraborty & Swapan Deep Arora, 2022. "Managing Adversity: Brands and COVID-19," Vikalpa: The Journal for Decision Makers, , vol. 47(2), pages 106-115, June.
    • Handle: RePEc:sae:vikjou:v:47:y:2022:i:2:p:106-115
    DOI: 10.1177/02560909221105937
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/02560909221105937
    Download Restriction: no
    File URL: https://libkey.io/10.1177/02560909221105937?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. G. Tomas M. Hult & Jeannette A. Mena & O. C. Ferrell & Linda Ferrell, 2011. "Stakeholder marketing: a definition and conceptual framework," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 44-65, March.
    2. Ewen Callaway & David Cyranoski & Smriti Mallapaty & Emma Stoye & Jeff Tollefson, 2020. "The coronavirus pandemic in five powerful charts," Nature, Nature, vol. 579(7800), pages 482-483, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kazadi, Kande & Lievens, Annouk & Mahr, Dominik, 2016. "Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders," Journal of Business Research, Elsevier, vol. 69(2), pages 525-540.
    2. Qian Wang & Tiantian Zhang & Huanhuan Zhu & Ying Wang & Xin Liu & Ge Bai & Ruiming Dai & Ping Zhou & Li Luo, 2020. "Characteristics of and Public Health Emergency Responses to COVID-19 and H1N1 Outbreaks: A Case-Comparison Study," IJERPH, MDPI, vol. 17(12), pages 1-10, June.
    3. Secundo, Giustina & Del Vecchio, Pasquale & Simeone, Luca & Schiuma, Giovanni, 2020. "Creativity and stakeholders' engagement in open innovation: Design for knowledge translation in technology-intensive enterprises," Journal of Business Research, Elsevier, vol. 119(C), pages 272-282.
    4. Victoria Crittenden & Robert A. Peterson, 2011. "The AMS Review," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 1-3, March.
    5. Erick Auma Omondi, 2024. "Enviropreneurial Marketing Strategies on Sustainability of Cement Industry in Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3s), pages 1945-1968, March.
    6. Lisa Huempfner & Dennis A. Kopf, 2017. "Using stakeholder marketing and social responsibility for new product development in higher education: a business Spanish model," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(2), pages 251-273, July.
    7. Nathaniel D. Line & Rodney C. Runyan & Tracy Gonzalez-Padron, 2019. "Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 42-60, June.
    8. Adam C. Merkle & Catherine Hessick & Britton R. Leggett & Larry Goehrig & Kenneth O’Connor, 2020. "Exploring the components of brand equity amid declining ticket sales in Major League Baseball," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(3), pages 149-164, September.
    9. Suvi Nenonen & Kaj Storbacka & Charlotta Windahl, 2019. "Capabilities for market-shaping: triggering and facilitating increased value creation," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 617-639, July.
    10. Anna Sieczko & Anna J. Parzonko & Krystyna Krzyzanowska, 2024. "Generation Z Consumer Expectations Towards Online Advertising for Food Products," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 898-909.
    11. Víctor Valero-Amaro & Clementina Galera-Casquet & María Jesús Barroso-Méndez, 2019. "Market Orientation in NGDOs: Construction of a Scale Focused on Their Stakeholders," Social Sciences, MDPI, vol. 8(8), pages 1-30, August.
    12. Tian, Chao & Tu, Kai & Sui, Haiqing & Sun, Qi, 2024. "Value co-creation in shared mobility: The case of carpooling in China," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    13. Patel, Vijay K. & Manley, Scott C. & Hair, Joseph F. & Ferrell, O.C. & Pieper, Torsten M., 2016. "Is stakeholder orientation relevant for European firms?," European Management Journal, Elsevier, vol. 34(6), pages 650-660.
    14. Lee, Ruby P. & Wei, Susan, 2023. "Do employee orientation and societal orientation matter in the customer orientation—Performance link?," Journal of Business Research, Elsevier, vol. 159(C).
    15. Flaig, Alexander & Guyader, Hugo & Ottosson, Mikael, 2025. "Design-Oriented stakeholder engagement in service ecosystems," Journal of Business Research, Elsevier, vol. 191(C).
    16. Wang, Qingqing & Lu, Mei & Bai, Zimeng & Wang, Ke, 2020. "Coronavirus pandemic reduced China’s CO2 emissions in short-term, while stimulus packages may lead to emissions growth in medium- and long-term," Applied Energy, Elsevier, vol. 278(C).
    17. Pera, Rebecca & Occhiocupo, Nicoletta & Clarke, Jackie, 2016. "Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective," Journal of Business Research, Elsevier, vol. 69(10), pages 4033-4041.
    18. Mir Danial Mousavi & Mir Damoun Mousavi, 2023. "The Effect of Stakeholder’s Pressure on firm Market Performance and the Mediating Role of Corporate Responsibility, Sustainable Supplier Selection, and Marketing Capability," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 179-191, August.
    19. Wijiharjono, Nuryadi, 2021. "The triple helix dan kapabilitas inovasi: Sebuah kerangka konseptual pemasaran ekonomi kreatif [The triple helix and innovation capabilities: A Conceptual framework of marketing for the creative ec," MPRA Paper 108263, University Library of Munich, Germany.
    20. Gaia Rubera & Ahmet H. Kirca, 2017. "You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 741-761, September.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:vikjou:v:47:y:2022:i:2:p:106-115. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.