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Tourism Development in a Difficult Environment: A Study of Consumer Attitudes, Travel Risk Perceptions and the Termination of Demand

Author

Listed:
  • Yeganeh Morakabati

    (School of Tourism, Bournemouth University, Fern Barrow, Poole, Dorset BH12 5BB, UK)

  • John Fletcher

    (School of Tourism, Bournemouth University, Talbot Campus, Fern Barrow, Poole, Dorset BH12 5BB, UK)

  • Bruce Prideaux

    (Professor of Marketing and Tourism Management, School of Business, James Cook University, PO Box 6811, Cairns, Queensland 4870, Australia, and Visiting Professor, School of Tourism, Bournemouth University, Fern Barrow, Poole, Dorset BH12 5BB, UK)

Abstract

The tourism system is complex and tends to be adaptive to internal and external events, such that its development is subject to a myriad of forces, some planned some not, that can result in significant deviations from a desired development path. The events that can lead to a termination of demand are many and may be economic, environmental, health-related or political, with access eased or restricted, or the safety of tourists thrown into question. This paper presents the findings of research into the travel risk perceptions and attitudes of a sample of UK residents when considering travel to a group of selected countries in and around the Middle East region. The UK accounted for approximately 4.5 million arrivals per year in these countries during the period 2007 to 2009. The results are based on a sample of 394 respondents to a UK survey which ran from October 2010 to April 2011.

Suggested Citation

  • Yeganeh Morakabati & John Fletcher & Bruce Prideaux, 2012. "Tourism Development in a Difficult Environment: A Study of Consumer Attitudes, Travel Risk Perceptions and the Termination of Demand," Tourism Economics, , vol. 18(5), pages 953-969, October.
    • Handle: RePEc:sae:toueco:v:18:y:2012:i:5:p:953-969
    DOI: 10.5367/te.2012.0162
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    References listed on IDEAS

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    1. Eric Neumayer, 2004. "The Impact of Political Violence on Tourism," Journal of Conflict Resolution, Peace Science Society (International), vol. 48(2), pages 259-281, April.
    2. Inglehart, Ronald, 1985. "Aggregate Stability and Individual-Level Flux in Mass Belief Systems: The Level of Analysis Paradox," American Political Science Review, Cambridge University Press, vol. 79(1), pages 97-116, March.
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    Cited by:

    1. Jackman, Mahalia & Lorde, Troy & Naitram, Simon & Greenaway, Tori, 2020. "Distance matters: the impact of physical and relative distance on pleasure tourists' length of stay in Barbados," Annals of Tourism Research, Elsevier, vol. 80(C).
    2. Simpson, Joseph J. & Simpson, Penny M. & Cruz-Milán, Oliver, 2016. "Attitude towards immigrants and security: Effects on destination-loyal tourists," Tourism Management, Elsevier, vol. 57(C), pages 373-386.
    3. Hongjuan Song & Yushi Jiang, 2019. "Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising," Tourism Economics, , vol. 25(2), pages 213-234, March.
    4. Jian Ming Luo & Chi Fung Lam, 2020. "Travel Anxiety, Risk Attitude and Travel Intentions towards “Travel Bubble” Destinations in Hong Kong: Effect of the Fear of COVID-19," IJERPH, MDPI, vol. 17(21), pages 1-11, October.
    5. Ioannis Kostakis, 2020. "Is Tourism a Key Factor for Economic Growth? Fresh Evidence from South Europe Using Panel Cointegration and PVAR Analyses," World Journal of Applied Economics, WERI-World Economic Research Institute, vol. 6(2), pages 123-138, December.
    6. Minhong Kim & Kyu Ha Choi & Becca Leopkey, 2021. "The influence of tourist risk perceptions on travel intention to mega sporting event destinations with different levels of risk," Tourism Economics, , vol. 27(3), pages 419-435, May.
    7. Taeuk Kim & Jungwoo Ha, 2023. "Applying a Goal-Directed Behavior Model to Determine Risk Perception of COVID-19 and War on Potential Travelers’ Behavioral Intentions," IJERPH, MDPI, vol. 20(3), pages 1-16, January.
    8. Ioannis Kostakis & Eleni Theodoropoulou, 2017. "Spatial analysis of the nexus between tourism–human capital–economic growth," Tourism Economics, , vol. 23(7), pages 1523-1534, November.

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