IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v11y2021i3p21582440211023188.html
   My bibliography  Save this article

Understanding Factors That Influence Consumer Intention to Use Mobile Money Services: An Application of UTAUT2 With Perceived Risk and Trust

Author

Listed:
  • Emmanuel Kofi Penney
  • James Agyei
  • Eric Kofi Boadi
  • Eugene Abrokwah
  • Richmond Ofori-Boafo

Abstract

Mobile money is an attractive alternative that has boomed in recent times due to the advancement in mobile and telecommunication technology. Although there are copious benefits of such a great mobile technology, the adoption rate is far from expectations. This study examines the factors that predict users’ behavioral intention (BI) to adopt and use mobile money. The study adopts the unified theory of acceptance and usage of technology as a reference and builds an extended model by taking into account “perceived risk†and “trust.†Data collected from 373 mobile money users in Ghana via a questionnaire survey were analyzed using the structural equation modeling approach. The findings reveal that performance expectancy, effort expectancy, social influence, habit, price value, perceived risk, and trust substantially affect users’ BI. However, facilitating conditions and hedonic motivation showed no pertinent effect on users’ BI. Implications for both theory and practice are also discussed.

Suggested Citation

  • Emmanuel Kofi Penney & James Agyei & Eric Kofi Boadi & Eugene Abrokwah & Richmond Ofori-Boafo, 2021. "Understanding Factors That Influence Consumer Intention to Use Mobile Money Services: An Application of UTAUT2 With Perceived Risk and Trust," SAGE Open, , vol. 11(3), pages 21582440211, June.
  • Handle: RePEc:sae:sagope:v:11:y:2021:i:3:p:21582440211023188
    DOI: 10.1177/21582440211023188
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440211023188
    Download Restriction: no

    File URL: https://libkey.io/10.1177/21582440211023188?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Susan Wyche & Charles Steinfield, 2016. "Why Don't Farmers Use Cell Phones to Access Market Prices? Technology Affordances and Barriers to Market Information Services Adoption in Rural Kenya," Information Technology for Development, Taylor & Francis Journals, vol. 22(2), pages 320-333, April.
    2. Joshua Yindenaba Abor & Mohammed Amidu & Haruna Issahaku, 2018. "Mobile Telephony, Financial Inclusion and Inclusive Growth," Journal of African Business, Taylor & Francis Journals, vol. 19(3), pages 430-453, July.
    3. Ajao Qasim & Emad Abu-Shanab, 2016. "Drivers of mobile payment acceptance: The impact of network externalities," Information Systems Frontiers, Springer, vol. 18(5), pages 1021-1034, October.
    4. Jenny C. Aker & Isaac M. Mbiti, 2010. "Mobile Phones and Economic Development in Africa," Journal of Economic Perspectives, American Economic Association, vol. 24(3), pages 207-232, Summer.
    5. Enoch M Kikulwe & Elisabeth Fischer & Matin Qaim, 2014. "Mobile Money, Smallholder Farmers, and Household Welfare in Kenya," PLOS ONE, Public Library of Science, vol. 9(10), pages 1-13, October.
    6. Eric Yeboah-Asiamah & Bedman Narteh & Mahmoud Abdulai Mahmoud, 2018. "Preventing Customer Churn in the Mobile Telecommunication Industry: Is Mobile Money Usage the Missing Link?," Journal of African Business, Taylor & Francis Journals, vol. 19(2), pages 174-194, April.
    7. Eric Osei-Assibey, 2015. "What drives behavioral intention of mobile money adoption? The case of ancient susu saving operations in Ghana," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 42(11), pages 962-979, November.
    8. Alalwan, Ali Abdallah & Baabdullah, Abdullah M. & Rana, Nripendra P. & Tamilmani, Kuttimani & Dwivedi, Yogesh K., 2018. "Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust," Technology in Society, Elsevier, vol. 55(C), pages 100-110.
    9. Bedman Narteh & Mahmoud Abdulai Mahmoud & Simon Amoh, 2017. "Customer behavioural intentions towards mobile money services adoption in Ghana," The Service Industries Journal, Taylor & Francis Journals, vol. 37(7-8), pages 426-447, June.
    10. Nicole Koenig-Lewis & Morgan Marquet & Adrian Palmer & Anita Lifen Zhao, 2015. "Enjoyment and social influence: predicting mobile payment adoption," The Service Industries Journal, Taylor & Francis Journals, vol. 35(10), pages 537-554, July.
    11. Sung S. Kim & Naresh K. Malhotra, 2005. "A Longitudinal Model of Continued IS Use: An Integrative View of Four Mechanisms Underlying Postadoption Phenomena," Management Science, INFORMS, vol. 51(5), pages 741-755, May.
    12. Ronald Baganzi & Antonio K. W. Lau, 2017. "Examining Trust and Risk in Mobile Money Acceptance in Uganda," Sustainability, MDPI, vol. 9(12), pages 1-22, December.
    13. Kim, Myung-Ja & Chung, Namho & Lee, Choong-Ki, 2011. "The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea," Tourism Management, Elsevier, vol. 32(2), pages 256-265.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. de Blanes Sebastián, María García & Antonovica, Arta & Sarmiento Guede, José Ramón, 2023. "What are the leading factors for using Spanish peer-to-peer mobile payment platform Bizum? The applied analysis of the UTAUT2 model," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    2. Imdadullah Hidayat-ur-Rehman & Arshad Ahmad & Fahim Akhter & Mohd Ziaur Rehman, 2022. "Examining Consumers’ Adoption of Smart Wearable Payments," SAGE Open, , vol. 12(3), pages 21582440221, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Olayinka David-West & Oluwasola Oni & Folajimi Ashiru, 2022. "Diffusion of Innovations: Mobile Money Utility and Financial Inclusion in Nigeria. Insights from Agents and Unbanked Poor End Users," Information Systems Frontiers, Springer, vol. 24(6), pages 1753-1773, December.
    2. Francisco Jesús Gálvez-Sánchez & Juan Lara-Rubio & Antonio José Verdú-Jóver & Víctor Meseguer-Sánchez, 2021. "Research Advances on Financial Inclusion: A Bibliometric Analysis," Sustainability, MDPI, vol. 13(6), pages 1-19, March.
    3. Shelly Gupta & Sanjay Dhingra, 2022. "Modeling the key factors influencing the adoption of mobile financial services: an interpretive structural modeling approach," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(2), pages 96-110, June.
    4. Tamilmani, Kuttimani & Rana, Nripendra P. & Prakasam, Naveena & Dwivedi, Yogesh K., 2019. "The battle of Brain vs. Heart: A literature review and meta-analysis of “hedonic motivation” use in UTAUT2," International Journal of Information Management, Elsevier, vol. 46(C), pages 222-235.
    5. Gershom Endelani Mwalupaso & Shangao Wang & Sanzidur Rahman & Essiagnon John-Philippe Alavo & Xu Tian, 2019. "Agricultural Informatization and Technical Efficiency in Maize Production in Zambia," Sustainability, MDPI, vol. 11(8), pages 1-17, April.
    6. Lew, Susan & Tan, Garry Wei-Han & Loh, Xiu-Ming & Hew, Jun-Jie & Ooi, Keng-Boon, 2020. "The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model," Technology in Society, Elsevier, vol. 63(C).
    7. James Atta Peprah & Clement Oteng & Joshua Sebu, 2020. "Mobile Money, Output and Welfare Among Smallholder Farmers in Ghana," SAGE Open, , vol. 10(2), pages 21582440209, June.
    8. Senyo, PK & Osabutey, Ellis L.C., 2020. "Unearthing antecedents to financial inclusion through FinTech innovations," Technovation, Elsevier, vol. 98(C).
    9. Komlan Gbongli & Yongan Xu & Komi Mawugbe Amedjonekou, 2019. "Extended Technology Acceptance Model to Predict Mobile-Based Money Acceptance and Sustainability: A Multi-Analytical Structural Equation Modeling and Neural Network Approach," Sustainability, MDPI, vol. 11(13), pages 1-33, July.
    10. Abhipsa Pal & Tejaswini Herath & Rahul De’ & H. Raghav Rao, 2021. "Is the Convenience Worth the Risk? An Investigation of Mobile Payment Usage," Information Systems Frontiers, Springer, vol. 23(4), pages 941-961, August.
    11. Sam Njinyah & Simplice A. Asongu & Sally Jones, 2022. "The role of mobile money adoption in moderating the influence of access to finance in firm performance," Working Papers of the African Governance and Development Institute. 22/075, African Governance and Development Institute..
    12. Wei-Lun Chang & Li-Ming Chen & Takako Hashimoto, 2022. "Cashless Japan: Unlocking Influential Risk on Mobile Payment Service," Information Systems Frontiers, Springer, vol. 24(5), pages 1515-1528, October.
    13. Ezinne M. Emeana & Liz Trenchard & Katharina Dehnen-Schmutz, 2020. "The Revolution of Mobile Phone-Enabled Services for Agricultural Development (m-Agri Services) in Africa: The Challenges for Sustainability," Sustainability, MDPI, vol. 12(2), pages 1-27, January.
    14. Weisong Qiu & Tieqi Wu & Peng Xue, 2022. "Can Mobile Payment Increase Household Income and Mitigate the Lower Income Condition Caused by Health Risks? Evidence from Rural China," IJERPH, MDPI, vol. 19(18), pages 1-15, September.
    15. Simplice A. Asongu, 2021. "The Effects of Mobile Phone Technology, Knowledge Creation and Diffusion on Inclusive Human Development in Sub-Saharan Africa," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(3), pages 1367-1398, September.
    16. Martin C. Parlasca & Oliver Mußhoff & Matin Qaim, 2020. "Can mobile phones improve nutrition among pastoral communities? Panel data evidence from Northern Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 51(3), pages 475-488, May.
    17. Ahmad Hassan Ahmad & Christopher Green & Fei Jiang, 2020. "Mobile Money, Financial Inclusion And Development: A Review With Reference To African Experience," Journal of Economic Surveys, Wiley Blackwell, vol. 34(4), pages 753-792, September.
    18. Joanna Ejdys & Katarzyna Halicka, 2018. "Sustainable Adaptation of New Technology—The Case of Humanoids Used for the Care of Older Adults," Sustainability, MDPI, vol. 10(10), pages 1-24, October.
    19. Krone Madlen & Dannenberg Peter, 2018. "Analysing the effects of information and communication technologies (ICTs) on the integration of East African farmers in a value chain context," ZFW – Advances in Economic Geography, De Gruyter, vol. 62(1), pages 65-81, March.
    20. Ahmad, Ahmad Hassan & Green, Christopher J. & Jiang, Fei & Murinde, Victor, 2023. "Mobile money, ICT, financial inclusion and growth: How different is Africa?," Economic Modelling, Elsevier, vol. 121(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:11:y:2021:i:3:p:21582440211023188. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.