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The Employee Attributions of Corporate Hypocrisy in Corporate Social Responsibility: An Explore Research Based on Grounded Theory

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  • Hongdan Zhao
  • Jing Xu
  • Yuanhua Chen
  • Wenyuan Sun

Abstract

From a global perspective, the hypocrisy of enterprises in fulfilling their social responsibilities has become a common phenomenon. However, theoretical research on corporate hypocrisy, especially in the micro level, is still insufficient. To enrich the theoretical achievements of corporate hypocrisy in the micro level, this study adopted the grounded theory methods to explore the employee attributions of corporate hypocrisy in Corporate Social Responsibility (CSR) and dig deeper into the internal links and role paths between the attributions. After the process of defining problems, collecting data, three-level coding, construction theory, and saturation test, we used dates from 21 employees and found that the employee attributions of corporate hypocrisy consist of six major categories: capacity limitation, external pressure promotion, lack of supervision, sincerity of keeping promises, speculation, and external tolerance. Besides, this study proposed a mechanistic model of the employee attributions of corporate hypocrisy in CSR and pointed out that the degree of external tolerance, the sincerity of keeping promises, and speculation play moderating roles in the main effect. Moreover, the speculation also plays a mediating role in the moderation effect of external tolerance’ moderation.

Suggested Citation

  • Hongdan Zhao & Jing Xu & Yuanhua Chen & Wenyuan Sun, 2020. "The Employee Attributions of Corporate Hypocrisy in Corporate Social Responsibility: An Explore Research Based on Grounded Theory," SAGE Open, , vol. 10(2), pages 21582440209, May.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:2:p:2158244020924427
    DOI: 10.1177/2158244020924427
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    References listed on IDEAS

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    1. Yibin Li & Guiqing Zhang & Longjun Liu, 2021. "Platform Corporate Social Responsibility and Employee Innovation Performance: A Cross-Layer Study Mediated by Employee Intrapreneurship," SAGE Open, , vol. 11(2), pages 21582440211, June.

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