IDEAS home Printed from https://ideas.repec.org/a/sae/jouent/v8y2022i2p228-243.html
   My bibliography  Save this article

Women Entrepreneurs and Information Communication Technology: The Journey from Intention to Usage

Author

Listed:
  • Minu Mehta
  • Ritu Sinha

Abstract

The role of women entrepreneurs in promoting social inclusion is widely accepted by researchers and policymakers. However, the women’s access to technology and their comfort level lags behind that of men. The present study investigates the role of various tools of ICTs such as mobile phones and computers in supporting women’s entrepreneurship. The study is based on narrative analysis, which was conducted on 20 women entrepreneurs involved in micro businesses of Maharashtra. The sample had a mix of women entrepreneurs; old and young; urban, suburban and rural; married and single. The sample was selected to provide a well-rounded coverage of differing demographic groups and life stages, and different levels of access to technology adoption and usage for business. The present study is an attempt to assess the link between technology adoption and usage by women-owned micro/small enterprises in their businesses. The study extends its contribution to the existing literature by exploring the role of women entrepreneurship arising out of need by technology adoption and accelerating women empowerment in the society.

Suggested Citation

  • Minu Mehta & Ritu Sinha, 2022. "Women Entrepreneurs and Information Communication Technology: The Journey from Intention to Usage," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 8(2), pages 228-243, July.
    • Handle: RePEc:sae:jouent:v:8:y:2022:i:2:p:228-243
    DOI: 10.1177/23939575221089142
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/23939575221089142
    Download Restriction: no
    File URL: https://libkey.io/10.1177/23939575221089142?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Thompson, Craig J & Locander, William B & Pollio, Howard R, 1989. "Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 133-146, September.
    2. repec:ilo:ilowps:346709 is not listed on IDEAS
    3. Mayoux, Linda., 2001. "Jobs, gender and small enterprises : getting the policy environment right," ILO Working Papers 993467093402676, International Labour Organization.
    4. International Finance Corporation, 2017. "Micro, Small, and Medium Enterprise Finance," World Bank Publications - Reports 26058, The World Bank Group.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:oup:jecgeo:v:50:y:2023:i:2:p:282-302. is not listed on IDEAS
    2. Liu, Chihling & Keeling, Debbie Isobel & Hogg, Margaret K., 2016. "Strategy narratives and wellbeing challenges: The role of everyday self-presentation," Journal of Business Research, Elsevier, vol. 69(1), pages 234-243.
    3. Dietrich, Daniel, 2018. "Digital Brand Disruption - How Opinion Leaders Evoke Unexpected Brand Meanings," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(2), pages 66-72.
    4. Joy, Annamma & Wang, Jeff Jianfeng & Chan, Tsang-Sing & Sherry, John F. & Cui, Geng, 2014. "M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions," Journal of Retailing, Elsevier, vol. 90(3), pages 347-364.
    5. Silhouette-Dercourt, Virginie & de Lassus, Christel & Darpy, Denis, 2014. "How second-generation consumers choose where to shop: A cross-cultural semiotic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1059-1067.
    6. Zins, Andreas H. & Ponocny, Ivo, 2022. "On the importance of leisure travel for psychosocial wellbeing," Annals of Tourism Research, Elsevier, vol. 93(C).
    7. repec:ilo:ilowps:403814 is not listed on IDEAS
    8. O'Malley, Lisa & Prothero, Andrea, 2004. "Beyond the frills of relationship marketing," Journal of Business Research, Elsevier, vol. 57(11), pages 1286-1294, November.
    9. Dodds, Sarah & Bulmer, Sandy & Murphy, Andrew, 2014. "Consumer value in complementary and alternative medicine (CAM) health care services," Australasian marketing journal, Elsevier, vol. 22(3), pages 218-229.
    10. Gainer, Brenda, 1995. "Ritual and relationships: Interpersonal influences on shared consumption," Journal of Business Research, Elsevier, vol. 32(3), pages 253-260, March.
    11. Martin, Drew & Palakshappa, Nitha & Woodside, Arch, 2019. "Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings," Australasian marketing journal, Elsevier, vol. 27(2), pages 113-125.
    12. Bartholomew, Darrell E. & Williamson, Mark, 2022. "Retail media networks," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    13. Peters, Cara & Bodkin, Charles D., 2018. "Community in context: Comparing brand communities and retail store communities," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 1-11.
    14. George Rossolatos, 2021. "So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 397-407, December.
    15. Delia, Elizabeth B., 2015. "The exclusiveness of group identity in celebrations of team success," Sport Management Review, Elsevier, vol. 18(3), pages 396-406.
    16. Travis Tae Oh & Michel Tuan Pham, 2022. "A Liberating-Engagement Theory of Consumer Fun [Pleasure Principles: A Review of Research on Hedonic Consumption]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 46-73.
    17. Merchant, Altaf & Rose, Gregory & Martin, Drew & Choi, Sunmee & Gour, Mohit, 2017. "Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money," Journal of Business Research, Elsevier, vol. 74(C), pages 113-119.
    18. Barbara Orser & Allan Riding & Julie Weeks, 2019. "The efficacy of gender-based federal procurement policies in the United States," Small Business Economics, Springer, vol. 53(2), pages 491-515, August.
    19. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.
    20. Elliot, Esi Abbam & Cavazos, Carmina, 2021. "Artrepreneurship and transmodernity," Journal of Business Research, Elsevier, vol. 131(C), pages 722-734.
    21. Compeau, Larry D. & Monroe, Kent B. & Grewal, Dhruv & Reynolds, Kristy, 2016. "Expressing and defining self and relationships through everyday shopping experiences," Journal of Business Research, Elsevier, vol. 69(3), pages 1035-1042.
    22. Fullerton, R. A. & Punj, G., 2004. "Repercussions of promoting an ideology of consumption: consumer misbehavior," Journal of Business Research, Elsevier, vol. 57(11), pages 1239-1249, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jouent:v:8:y:2022:i:2:p:228-243. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.ediindia.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.