How Long a Honeymoon? The Effect of New Stadiums on Attendance in Major League Baseball

Using panel data of MLB team attendance from 1950 to 2002, we determined that the attendance “honeymoon†effect of a new stadium—after separating quality-of-play effects—increases attendance by 32% to 37% the opening year of a new stadium. Attendance remains above baseline levels for only two seasons for multipurpose stadiums built during 1960 to 1974 but for 6 to 10 seasons at newer ballparks. Contrary to expectations, there is no systematic interaction between new venues and team performance on attendance or stadium revenues. This noncomplementarity implies that a profit-maximizing team owner would not use a new stadium’s revenue stream to increase team quality of play.