IDEAS home Printed from https://ideas.repec.org/a/sae/jospec/v23y2022i7p881-906.html
   My bibliography  Save this article

Does The Betting Industry Price Gender? Evidence from Professional Tennis

Author

Listed:
  • Joxe Maria Barrutiabengoa
  • Pilar Corredor
  • Luis Muga

Abstract

This research addresses the importance of gender in the pricing process of the sports betting industry. Specifically, we investigate the impact of gender in the prices that bookmakers offer for tennis matches. Despite widespread evidence of gender bias both in the practice of the sport and its media coverage, tennis is one of the sports that has done most to achieve equality. The analysis of 51,881 tennis matches reveals that betting firms quote higher prices for women's matches than for men's, even when considering uncertainty due to the surprise factor and the media attention. The separate analysis of two bookmakers strengthens the evidence for the role of media attention as a source of gender-related information asymmetry.

Suggested Citation

  • Joxe Maria Barrutiabengoa & Pilar Corredor & Luis Muga, 2022. "Does The Betting Industry Price Gender? Evidence from Professional Tennis," Journal of Sports Economics, , vol. 23(7), pages 881-906, October.
    • Handle: RePEc:sae:jospec:v:23:y:2022:i:7:p:881-906
    DOI: 10.1177/15270025211071026
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/15270025211071026
    Download Restriction: no
    File URL: https://libkey.io/10.1177/15270025211071026?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    gender; bookmakers; tennis; surprise; attention;
    All these keywords.

    JEL classification:

    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z2 - Other Special Topics - - Sports Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jospec:v:23:y:2022:i:7:p:881-906. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.