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The Popular Struggle against Coca-Cola in Plachimada, Kerala

Author

Listed:
  • Henrik Berglund

    (Department of Political Science, Stockholm University, Sweden)

  • Sofia Helander

    (Department of Government, Uppsala University, Sweden)

Abstract

This article is a case study of the campaign against the Coca-Cola Company in Plachimada, Kerala, India, which was a reaction against alleged environmental damages and water depletion caused by the company’s production of soft drinks. It addresses the following questions: How was civil society used as a platform for this struggle and what was the outcome? Did this campaign affect the political participation of its members? The study is based on interviews and surveys of the villagers in Plachimada and connects to theories on social movements and political participation, as well as to the debate on Indian civil society. The findings presented show the importance of having a local, core group in charge of the campaign, while simultaneously making use of existing support groups at the regional, national, and international levels. It also reveals that after reaching its goal, the campaign has resulted in a general increase of political participation amongst its members.

Suggested Citation

  • Henrik Berglund & Sofia Helander, 2015. "The Popular Struggle against Coca-Cola in Plachimada, Kerala," Journal of Developing Societies, , vol. 31(2), pages 281-303, June.
    • Handle: RePEc:sae:jodeso:v:31:y:2015:i:2:p:281-303
    DOI: 10.1177/0169796X15577020
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    References listed on IDEAS

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    1. Siddhartha Sen, 1999. "Some Aspects of State–NGO Relationships in India in the Post‐Independence Era," Development and Change, International Institute of Social Studies, vol. 30(2), pages 327-355, April.
    2. Kochhar, Kalpana & Kumar, Utsav & Rajan, Raghuram & Subramanian, Arvind & Tokatlidis, Ioannis, 2006. "India's pattern of development: What happened, what follows?," Journal of Monetary Economics, Elsevier, vol. 53(5), pages 981-1019, July.
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    Cited by:

    1. Nita Rudra & Meir Alkon & Siddharth Joshi, 2018. "FDI, Poverty, and the Politics of Potable Water Access," Economics and Politics, Wiley Blackwell, vol. 30(3), pages 366-393, November.

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