IDEAS home Printed from https://ideas.repec.org/a/rnd/arjebs/v5y2013i8p505-510.html
   My bibliography  Save this article

Personal Characteristics and Hedonic Shopping Orientation on Apparel Adult Shoppers’ Repatronage Behavioral Intention

Author

Listed:
  • Yue-Teng Wong

Abstract

A new direction of consumer centric marketing is now advocated to be included in the marketing module, yet there is a lack of shopping repatronage research based on a solid theoretical background pertinent to the issue. Based on the Reasoned Action Approach by Fishbein and Ajzen (2010), this study endeavors to examine the relationships between the personal characteristics, hedonic shopping orientation and repatronage behavioral intention. The structural equation modeling was used to analyze the causal relationships for the self-administrated data gathered from 569 apparel adult shoppers aged 30 to 60 years old. The refined hypothesized model was relatively good fitted. The personal characteristics of need for activity, impulsiveness, shopping confidence and susceptibility to influence were found significantly related to the repatronage behavioral intention. These relationships were fully mediated by the intervening variable of hedonic shopping orientation. The hypothesized model of hedonic mediating structural model explained 56% of the repatronage behavioral intention. The study advanced the understanding of the importance of hedonic shopping orientation as well as the personal characteristics in consumer-centric marketing.

Suggested Citation

  • Yue-Teng Wong, 2013. "Personal Characteristics and Hedonic Shopping Orientation on Apparel Adult Shoppers’ Repatronage Behavioral Intention," Journal of Economics and Behavioral Studies, AMH International, vol. 5(8), pages 505-510.
    • Handle: RePEc:rnd:arjebs:v:5:y:2013:i:8:p:505-510
    DOI: 10.22610/jebs.v5i8.424
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/424/424
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/424
    Download Restriction: no
    File URL: https://libkey.io/10.22610/jebs.v5i8.424?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Cao, XinYu & Mokhtarian, Patricia L, 2005. "The Intended and Actual Adoption of Online Purchasing: A Brief Review of Recent Literature," Institute of Transportation Studies, Working Paper Series qt45q5p1vb, Institute of Transportation Studies, UC Davis.
    2. Boush, David M & Friestad, Marian & Rose, Gregory M, 1994. "Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 165-175, June.
    3. Bearden, William O & Netemeyer, Richard G & Teel, Jesse E, 1989. "Measurement of Consumer Susceptibility to Interpersonal Influence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 473-481, March.
    4. Rook, Dennis W & Fisher, Robert J, 1995. "Normative Influences on Impulsive Buying Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 305-313, December.
    5. Cao, XinYu & Mokhtarian, Patricia L, 2005. "The Intended and Actual Adoption of Online Purchasing: A Brief Review of Recent Literature," Institute of Transportation Studies, Working Paper Series qt095934s0, Institute of Transportation Studies, UC Davis.
    6. Eastlick, Mary Ann & Feinberg, Richard A., 1999. "Shopping Motives for Mail Catalog Shopping," Journal of Business Research, Elsevier, vol. 45(3), pages 281-290, July.
    7. Cao, Xinyu & Mokhtarian, Patricia L., 2005. "The Intended and Actual Adoption of Online Purchasing: A Brief Review of Recent Literature," University of California Transportation Center, Working Papers qt5z75n416, University of California Transportation Center.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tang, Wei & Mokhtarian, Patricia L, 2009. "Accounting for Taste Heterogeneity in Purchase Channel Intention Modeling: An Example from Northern California for Book Purchases," Institute of Transportation Studies, Working Paper Series qt3v25m8dc, Institute of Transportation Studies, UC Davis.
    2. Pengyu Zhu & Liping Wang & Yanpeng Jiang & Jiangping Zhou, 2018. "Metropolitan size and the impacts of telecommuting on personal travel," Transportation, Springer, vol. 45(2), pages 385-414, March.
    3. Tang, Wei & Mokhtarian, Patricia L, 2009. "Accounting for Taste Heterogeneity in Purchase Channel Intention Modeling: An Example from Northern California for Book Purchases," Institute of Transportation Studies, Working Paper Series qt9mg5s5g8, Institute of Transportation Studies, UC Davis.
    4. Clemes, Michael D. & Gan, Christopher & Zhang, Junli, 2014. "An empirical analysis of online shopping adoption in Beijing, China," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 364-375.
    5. Xinyu Cao & Zhiyi Xu & Frank Douma, 2012. "The interactions between e-shopping and traditional in-store shopping: an application of structural equations model," Transportation, Springer, vol. 39(5), pages 957-974, September.
    6. Pérez-Hernández, Javier & Sánchez-Mangas, Rocío, 2011. "To have or not to have Internet at home: Implications for online shopping," Information Economics and Policy, Elsevier, vol. 23(3), pages 213-226.
    7. Patricia L Mokhtarian & David T Ory & Xinyu Cao, 2009. "Shopping-Related Attitudes: A Factor and Cluster Analysis of Northern California Shoppers," Environment and Planning B, , vol. 36(2), pages 204-228, April.
    8. Patricia L. Mokhtarian & Wei (Laura) Tang, 2013. "Trivariate probit models of pre-purchase/purchase shopping channel choice: clothing purchases in Northern California," Chapters, in: Stephane Hess & Andrew Daly (ed.), Choice Modelling, chapter 12, pages 243-273, Edward Elgar Publishing.
    9. Ory, David T & Mokhtarian, Patricia L, 2007. "Description of a Northern California Shopping Survey Data Collection Effort," Institute of Transportation Studies, Working Paper Series qt39w9w743, Institute of Transportation Studies, UC Davis.
    10. Ory, David T & Mokhtarian, Patricia L, 2007. "Description of a Northern California Shopping Survey Data Collection Effort," Institute of Transportation Studies, Working Paper Series qt7k9413nw, Institute of Transportation Studies, UC Davis.
    11. Martin Dijst & Sendy Farag & Tim Schwanen, 2008. "A Comparative Study of Attitude Theory and other Theoretical Models for Understanding Travel Behaviour," Environment and Planning A, , vol. 40(4), pages 831-847, April.
    12. Punj, Girish, 2011. "Effect of Consumer Beliefs on Online Purchase Behavior: The Influence of Demographic Characteristics and Consumption Values," Journal of Interactive Marketing, Elsevier, vol. 25(3), pages 134-144.
    13. Yang, Zhiyong & Kim, Chankon & Laroche, Michel & Lee, Hanjoon, 2014. "Parental style and consumer socialization among adolescents: A cross-cultural investigation," Journal of Business Research, Elsevier, vol. 67(3), pages 228-236.
    14. Hutzinger, Clemens & Weitzl, Wolfgang J., 2021. "Co-creation of online service recoveries and its effects on complaint bystanders," Journal of Business Research, Elsevier, vol. 130(C), pages 525-538.
    15. Hsiao-Ching Lee & Chung-Yu Wang & Ruei-Sia Hong, 2013. "The factors influencing adolescents’ purchase intentions of state-of-the-art cell phones in Taiwan," Service Business, Springer;Pan-Pacific Business Association, vol. 7(4), pages 713-734, December.
    16. Singh, Jaskaran & Singh, Gurbir & Kumar, Satinder & Mathur, Ajeet N., 2021. "Religious influences in unrestrained consumer behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    17. Chinchanachokchai, Sydney & de Gregorio, Federico, 2020. "A consumer socialization approach to understanding advertising avoidance on social media," Journal of Business Research, Elsevier, vol. 110(C), pages 474-483.
    18. Annie Banikema & Dominique Roux, 2014. "La propension à résister du consommateur : contribution à l'étude d'une disposition à s'opposer aux tentatives d'influence marchande," Grenoble Ecole de Management (Post-Print) hal-02956891, HAL.
    19. Cagri Yalkin & Richard Rosenbaum-Elliott, 2014. "Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge," Journal of Consumer Policy, Springer, vol. 37(2), pages 301-331, June.
    20. Juan Francisco Dávila & Mònica Casabayó & Jatinder Jit Singh, 2017. "A World beyond Family: How External Factors Impact the Level of Materialism in Children," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 162-182, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arjebs:v:5:y:2013:i:8:p:505-510. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/jebs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.