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Factors that Influence Customer Satisfaction in Mobile Payment of Online Food Delivery Mobile Applications

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  • Yusri Arshad
  • Muhamad Afiq Mohd Sahar
  • Sharifah Norhafiza Syed Ibrahim
  • Mohd Mas Rizat Abdul Latif

Abstract

This study was conducted to determine factors influencing customer satisfaction in mobile payment of online food delivery mobile applications. It uses Technology Acceptance Management, Unified Theory of Acceptance and use of technology, and up-to-date quality of online food delivery. The factors suggested by the theories were perceived ease of use, privacy and security, and e-service quality. A questionnaire was utilized to collect respondents’ answers, and the data collected were analyzed using SPSS. The sample comprised of 269 respondents. It also advantages the researchers in these studies in online food delivery mobile applications to acquire understanding and experience.

Suggested Citation

  • Yusri Arshad & Muhamad Afiq Mohd Sahar & Sharifah Norhafiza Syed Ibrahim & Mohd Mas Rizat Abdul Latif, 2024. "Factors that Influence Customer Satisfaction in Mobile Payment of Online Food Delivery Mobile Applications," Information Management and Business Review, AMH International, vol. 16(4), pages 95-105.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:4:p:95-105
    DOI: 10.22610/imbr.v16i4(S)I.4286
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