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The Impact of Technological-Organizational-Environmental (TOE) Factors on Homestay Performance

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  • Nurul Liyana Ramlan
  • Khairul Nazlin Kamaruzaman
  • Mohamed Saladin Abdul Rasool
  • Rizuwan Abu Karim
  • Zaharah Isahak

Abstract

Homestay have been a part of the tourism industry for a long time, however, their prevalence is still lower than the other travel-related services. Determining the factors that homestays should have to improve their performance and level them with other tourism services is the goal of this pilot study. Thus, this study aims to investigate how homestay performance can be improved by using the TOE Framework. To do this, a self-administered questionnaire was distributed among 50 homestay coordinators in the pilot study. To verify the validity and internal consistency of the measures, a few tests were carried out on the data by using SPSS 29 software. The three factors examined in this study which are technology, organization and environment factors were all determined to be significant. The findings show that homestays should give each of these factors top priority if they want to improve their performance and stay competitive in the tourism industry. In conclusion, the uniqueness of this study has contributed to the development of the most effective homestay business plan and provided empirical data for the study, both of which are essential resources for decision-makers engaged in the execution of future research.

Suggested Citation

  • Nurul Liyana Ramlan & Khairul Nazlin Kamaruzaman & Mohamed Saladin Abdul Rasool & Rizuwan Abu Karim & Zaharah Isahak, 2024. "The Impact of Technological-Organizational-Environmental (TOE) Factors on Homestay Performance," Information Management and Business Review, AMH International, vol. 16(3), pages 299-307.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:299-307
    DOI: 10.22610/imbr.v16i3S(I)a.4134
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    References listed on IDEAS

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    4. Zain ul Abedin Janjua & Gengeswari Krishnapillai & Mobashar Rahman, 2021. "A Systematic Literature Review of Rural Homestays and Sustainability in Tourism," SAGE Open, , vol. 11(2), pages 21582440211, April.
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