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Innovative and Competitive: A Systematic Literature Review on New Tourism Destinations and Products for Tourism Supply

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  • Ezwani Azmi

    (Centre for Research in Development, Social and Environment (SEEDS), Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Bangi 43650, Malaysia)

  • Rosniza Aznie Che Rose

    (Centre for Research in Development, Social and Environment (SEEDS), Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Bangi 43650, Malaysia)

  • Azahan Awang

    (Centre for Research in Development, Social and Environment (SEEDS), Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Bangi 43650, Malaysia)

  • Azlan Abas

    (Centre for Research in Development, Social and Environment (SEEDS), Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Bangi 43650, Malaysia)

Abstract

New tourism destinations and product supply are increasingly popular strategies among industry players to create competitiveness. The tourism industry has become more vibrant since globalization merged with technological changes, thus influencing human travel movements, lifestyles, and current trends. The purpose of the study was to systematically review and analyse the elements of new tourism destination products and the importance of sustaining the tourism industry. The following five primary methodological steps were used in the review processes: review protocol; formulation of research questions; systematic searching strategies based on identification, screening, and eligibility on Web of Science (WoS) and Scopus databases; quality appraisal and data extraction; analysis. Seven major themes were discovered, based on the thematic analysis: (a) Responsibilities and involvement, (b) Geography and resources, (c) Innovation, (d) Diversification, (e) Trend and travel pattern, (f) Sustainability, and (g) Marketing. The findings provide academics with a basic reference in scientific and design-related frameworks for examining new destinations and tourism products. The study also offers a guide for destination operators and industry stakeholders to be adopted for future destination development and management.

Suggested Citation

  • Ezwani Azmi & Rosniza Aznie Che Rose & Azahan Awang & Azlan Abas, 2023. "Innovative and Competitive: A Systematic Literature Review on New Tourism Destinations and Products for Tourism Supply," Sustainability, MDPI, vol. 15(2), pages 1-19, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:2:p:1187-:d:1029378
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    References listed on IDEAS

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    2. Azlan Abas & Azmi Aziz & Azahan Awang, 2022. "A Systematic Review on the Local Wisdom of Indigenous People in Nature Conservation," Sustainability, MDPI, vol. 14(6), pages 1-16, March.
    3. Rio Benedicto Bire, 2021. "Mapping destination competitiveness in Indonesia’s Nusa Tenggara Timur (NTT) province: A Malmquist–data envelopment analysis approach," Regional Science Policy & Practice, Wiley Blackwell, vol. 13(3), pages 820-834, June.
    4. Adam R. Szromek, 2019. "An Analytical Model of Tourist Destination Development and Characteristics of the Development Stages: Example of the Island of Bornholm," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    5. Christian Eckert & Harald Pechlaner, 2019. "Alternative Product Development as Strategy Towards Sustainability in Tourism: The Case of Lanzarote," Sustainability, MDPI, vol. 11(13), pages 1-18, June.
    6. Zain ul Abedin Janjua & Gengeswari Krishnapillai & Mobashar Rahman, 2021. "A Systematic Literature Review of Rural Homestays and Sustainability in Tourism," SAGE Open, , vol. 11(2), pages 21582440211, April.
    7. Mustafa Rehman Khan & Haseeb Ur Rehman Khan & Chen Kim Lim & Kian Lam Tan & Minhaz Farid Ahmed, 2021. "Sustainable Tourism Policy, Destination Management and Sustainable Tourism Development: A Moderated-Mediation Model," Sustainability, MDPI, vol. 13(21), pages 1-22, November.
    8. Margarida Custódio Santos & Ana Ferreira & Carlos Costa & José António C. Santos, 2020. "A Model for the Development of Innovative Tourism Products: From Service to Transformation," Sustainability, MDPI, vol. 12(11), pages 1-20, May.
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    2. Juan Diego Araya & Ana Hernando & Rosario Tejera & Javier Velázquez, 2023. "Sustainable Tourism around Ecosystem Services: Application to a Case in Costa Rica Using Multi-Criteria Methods," Land, MDPI, vol. 12(3), pages 1-21, March.
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    4. Kuo-Yan Wang & Jing Yu & Ka-Yin Chau & Jinchao Chen, 2025. "Exploring Sustainability Dynamics in Chinese Folk Belief Consumer Behavior: A Quintuple Innovation Helix Approach," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 3350-3385, March.
    5. Maria Lúcia Pato & Ana Sofia Duque, 2025. "Mapping Innovation and Sustainability in Rural Tourism: A Bibliometric Approach," Sustainability, MDPI, vol. 17(6), pages 1-16, March.
    6. Feijó Almeida Giovana Goretti & Almeida Paulo, 2024. "Researching destination branding in pandemic crises: A research agenda," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 14(1), pages 165-178.
    7. Mauricio Carvache-Franco & Lidija Bagarić & Orly Carvache-Franco & Wilmer Carvache-Franco, 2025. "Tourist Motivations and Segmentation in Coastal Tourism: A Study in Montañita, Ecuador," Sustainability, MDPI, vol. 17(11), pages 1-18, May.
    8. Ezwani Azmi & Rosniza Aznie Che Rose & Azahan Awang, 2024. "A Conceptual Research of Satellite Tourism Destinations (SToD)," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 1618-1628, September.
    9. Muhammad Zada & Gül Erkol Bayram & Nicolás Contreras-Barraza & Kerem Kaptangil & Serkan Aylan, 2025. "Integrating Social Media-Driven Service Innovation and Sustainable Leadership: Advancing Sustainable Practices in Tourism and Hospitality," Sustainability, MDPI, vol. 17(2), pages 1-25, January.
    10. Noor Shahlawaty Mohamed Zubir & Azlan Abas, 2025. "Push and Pull Factors for Ecosystem Services Among Visitors to a Constructed Wetland in Putrajaya, Malaysia," Sustainability, MDPI, vol. 17(15), pages 1-20, July.
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