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Introducing Intrapreneurship Management Concept In Function Of Improving Organizational Performance

Author

Listed:
  • Natasha Ristovska

    (University of Tourism and Management in Skopje, North Macedonia)

  • Daliborka Blazheska

    (University of Tourism and Management in Skopje, North Macedonia)

  • Sashko Gramatnikovski

    (University of Tourism and Management in Skopje, North Macedonia)

Abstract

This paper is an action research conducted in order to prove the connection of introducing intrapreneurial management concept with the motivation and productivity of employees and thus the organization’s efficiency and profitability. Each employee, as individual, possess potential degree of creativity. The intrapreneurial culture and specially designed reward systems can increase motivation, satisfaction and encourage employees to use their creativity to contribute to continuous business innovations, therefore to the overall business success. The model of an innovative organization that introduces intrapreneurship concept is analyzed in this paper. The importance of adequate performance management system that supports intrapreneurial activities is highlighted. Thus, the influence of motivation on employees’ creativity and overall innovation processes is elaborated. Finally, the need of fostering intrapreneurship is presented. The research is supported by case study of a multinational organization in the service industry in N. Macedonia where survey was conducted among 90 employees. The results confirm that intrapreneurship concept should be implemented in service organizations in order to increase the creativity and motivation of employees to be involved in innovation processes and therefore contribute to business prosperity and improved performance.

Suggested Citation

  • Natasha Ristovska & Daliborka Blazheska & Sashko Gramatnikovski, 2021. "Introducing Intrapreneurship Management Concept In Function Of Improving Organizational Performance," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 12(2), pages 253-267.
    • Handle: RePEc:ris:utmsje:0320
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    References listed on IDEAS

    as
    1. Christine Blanka, 2019. "An individual-level perspective on intrapreneurship: a review and ways forward," Review of Managerial Science, Springer, vol. 13(5), pages 919-961, November.
    2. Bulent Guven, 2020. "The Integration of Strategic Management and Intrapreneurship: Strategic Intrapreneurship from Theory to Practice," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 229-245.
    3. Linton, Gabriel & Kask, Johan, 2017. "Configurations of entrepreneurial orientation and competitive strategy for high performance," Journal of Business Research, Elsevier, vol. 70(C), pages 168-176.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    intrapreneurship; creativity; innovation; motivation; productivity; performance.;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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