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Dividing the CSR Attitudes in the Romanian Banking Sector through the Stakeholder Theory

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  • Georgiana-Loredana Frecea

Abstract

This paper focus on the stakeholder theory, based on the CSR disclosure analysis and investigate the attitude of the banking institutions towards their social and environmental impact and the stakeholders’ interests relative to the CSR concerns. The analysed banks adjust their corporate behaviour according to the community expectations, experiencing a particular form of CSR, which is more orientated to the philanthropic activity. The major CSR characteristics of the Romanian banking sector highlights the commitment of the banking institutions in the sustainability framework, in order to meet the stakeholders’ expectations and to stress the organizational values, reaching in the same time a strong positive image. The value of these findings for the banking practice refers to the main directions provided by the most competitive actors on the market, in order to legitimize their activity and to offer a unitary level of integration of the stakeholder theory in the strategic CSR policy.

Suggested Citation

  • Georgiana-Loredana Frecea, 2017. "Dividing the CSR Attitudes in the Romanian Banking Sector through the Stakeholder Theory," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 20(63), pages 187-193, March.
    • Handle: RePEc:rej:journl:v:20:y:2017:i:63:p:187-193
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    References listed on IDEAS

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    1. Giuliana Birindelli & Paola Ferretti & Mariantonietta Intonti & Antonia Iannuzzi, 2015. "On the drivers of corporate social responsibility in banks: evidence from an ethical rating model," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 19(2), pages 303-340, May.
    2. Park, Byung Il & Ghauri, Pervez N., 2015. "Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective," Journal of World Business, Elsevier, vol. 50(1), pages 192-204.
    3. Nardia Haigh & Andrew Griffiths, 2009. "The natural environment as a primary stakeholder: the case of climate change," Business Strategy and the Environment, Wiley Blackwell, vol. 18(6), pages 347-359, September.
    4. Barbara Lougee & James Wallace, 2008. "The Corporate Social Responsibility (CSR) Trend," Journal of Applied Corporate Finance, Morgan Stanley, vol. 20(1), pages 96-108, December.
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    Keywords

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    JEL classification:

    • E44 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Financial Markets and the Macroeconomy
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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