An Overview of Retail Branding and Positioning as Marketing Management Concepts. The Advantages of Establishing a Strong Brand Image for Retailers
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References listed on IDEAS
- Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
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Keywordsbrand architecture; differentiation; positioning; retail branding;
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
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