IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v12y2023i1p72-79.html

The effect of green self identity, self-congruity, perceived value on bioplastic product purchase intention: Evidence from Indonesian consumers

Author

Listed:
  • Puteri Salsabila

    (Master of Management, Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia)

  • Arif Hartono

    (Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia)

Abstract

This study investigates the impact of green self-identity, self-congruity, and perceived value on consumer purchase intention toward bioplastic products. This study uses a quantitative and purposive sampling method to collect data. The total number of respondents is 250 respondents. The proposed hypotheses are tested using Structural Equation Modeling (SEM). This study finds that green self-identity has a positive effect on perceived value. While self-congruity moderates the relationship between green self-identity and perceived value. In addition, perceived value has a positive impact on purchase intention, and green self-identity has a positive effect on purchase intention. Key Words:Green Self-Identity, Self-Congruity, Perceived Value, Purchase Intention, Bioplastic, Indonesia

Suggested Citation

  • Puteri Salsabila & Arif Hartono, 2023. "The effect of green self identity, self-congruity, perceived value on bioplastic product purchase intention: Evidence from Indonesian consumers," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(1), pages 72-79, January.
    • Handle: RePEc:rbs:ijbrss:v:12:y:2023:i:1:p:72-79
    DOI: 10.20525/ijrbs.v12i1.2259
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/2259/1650
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v12i1.2259
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v12i1.2259?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sirgy, M. Joseph, 1985. "Using self-congruity and ideal congruity to predict purchase motivation," Journal of Business Research, Elsevier, vol. 13(3), pages 195-206, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Byoungsoo Kim & Daekil Kim, 2025. "Understanding the Drivers of Sustainable Consumption in China: Role of Green Self-Identity, Subjective Norm, and Demographics," SAGE Open, , vol. 15(4), pages 21582440251, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Talukder, Md. Shamim & Sorwar, Golam & Bao, Yukun & Ahmed, Jashim Uddin & Palash, Md. Abu Saeed, 2020. "Predicting antecedents of wearable healthcare technology acceptance by elderly: A combined SEM-Neural Network approach," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
    2. Torres, Pedro & Augusto, Mário & Godinho, Pedro, 2017. "Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions," Journal of Business Research, Elsevier, vol. 79(C), pages 52-65.
    3. Yi, Jisu & Lee, Youseok & Suh, Jungmin & Kim, Sang-Hoon, 2022. "Psychological determinants of non-attendees’ resistance toward performing arts," Journal of Business Research, Elsevier, vol. 149(C), pages 690-699.
    4. Zhang, Jing & Chen, Mingliang & Xie, Zhaohan & Zhuang, Jingyi, 2022. "Don't fall into exquisite poverty: The impact of mismatch between consumers and luxury brands on happiness," Journal of Business Research, Elsevier, vol. 151(C), pages 298-309.
    5. Eunkyung Lee & Yeosun Yoon, 2022. "Heading Up or Stuck Down Here? The Effect of Perceived Economic Mobility on Subjective Social Status and Brand Identification," SAGE Open, , vol. 12(3), pages 21582440221, September.
    6. Heffner, Reid R., 2007. "Semiotics and Advanced Vehicles: What Hybrid Electric Vehicles (HEVs) Mean and Why it Matters to Consumers," Institute of Transportation Studies, Working Paper Series qt9mw1t4w3, Institute of Transportation Studies, UC Davis.
    7. Muhammad Yaseen Bhutto & Yasir Ali Soomro & Hailan Yang, 2022. "Extending the Theory of Planned Behavior: Predicting Young Consumer Purchase Behavior of Energy-Efficient Appliances (Evidence From Developing Economy)," SAGE Open, , vol. 12(1), pages 21582440221, February.
    8. Boisvert, Jean & Christodoulides, George & Sajid Khan, M., 2023. "Toward a better understanding of key determinants and consequences of masstige consumption," Journal of Business Research, Elsevier, vol. 161(C).
    9. Sahay, Arvind, 2013. "A Customer Oriented Approach To Identifying Competitive Advantage," IIMA Working Papers WP2013-05-08, Indian Institute of Management Ahmedabad, Research and Publication Department.
    10. Sirgy, M. Joseph & Grewal, Dhruv & Mangleburg, Tamara, 2000. "Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda," Journal of Business Research, Elsevier, vol. 49(2), pages 127-138, August.
    11. Attié, Elodie & Meyer-Waarden, Lars, 2022. "The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratification and privacy calculus theories," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    12. Yunju Kim & Heejun Lee, 2021. "Motivation and Reuse: How Does Motivation Affect Sustainable Use Intention for Brand Webtoons?," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    13. Li, Fajin & Cheng-Xi Aw, Eugene & Wei-Han Tan, Garry & Cham, Tat-Huei & Ooi, Keng-Boon, 2022. "The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    14. Natee Srisomthavil & Nuttapol Assarut, 2018. "The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(1), pages 41-60.
    15. Tae-Im Han & Dooyoung Choi, 2019. "Fashion Brand Love: Application of a Cognition–Affect–Conation Model," Social Sciences, MDPI, vol. 8(9), pages 1-14, September.
    16. Yuchen Wang & Adeela Gulzari & Lu Xu & Victor Prybutok, 2024. "The importance of quality in a complex behavioral model dependent on the analytical: an example of adopting eco-friendly cars among young consumers in the United States," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(6), pages 5947-5975, December.
    17. Hussain, Shahid & Seet, Pi-Shen & Qazi, Asim & Salam, Abdul & Sadeque, Saalem & Shar, Sanaullah, 2025. "Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
    18. Jacobsen, Lina Fogt & Frank, Darius-Aurel & Søndergaard, Helle Alsted & Peschel, Anne Odile, 2025. "From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness," Journal of Business Research, Elsevier, vol. 189(C).
    19. Koksal, Daria & Koskie, Melanie Moore & Locander, William B., 2025. "When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
    20. J. Lucy Lee & Jeffrey D. James & Yu Kyoum Kim, 2014. "A Reconceptualization of Brand Image," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 5(4), pages 1-11, July.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:12:y:2023:i:1:p:72-79. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.