IDEAS home Printed from https://ideas.repec.org/a/pts/journl/y2011i2p11-23.html
   My bibliography  Save this article

Comparison of E-Commerce behaviour among women consumers of Balkan and Baltic Regions

Author

Listed:
  • Polychronidou Persefoni

    () (Kavala Institute of Technology, Kavala, Greece)

  • Valsamidis Stavros

    () (Kavala Institute of Technology, Kavala, Greece)

  • Florou Giannoula

    () (Kavala Institute of Technology, Kavala, Greece)

  • Karasavvoglou Anastasios

    () (Kavala Institute of Technology, Kavala, Greece)

Abstract

Nowadays, more and more consumers prefer to make their shopping via Internet. Researchers wish to study the e-commerce behaviour and the factors influencing consumer’s attitude while shopping on line. This paper investigates the differences and similarities of women’s behaviour toward e-commerce in two culturally different Europe regions; the Balkans and the Baltic regions. Some attributes such as trust in vendor, trust in transactions, language, culture, age or education and their possible impacts on e-commerce use, are examined in this paper. A convenient random sample of 50 women from each region (Greece, Romania, Bulgaria, Lithuania, Estonia and Latvia) was used in order to answer a structured questionnaire including the aforementioned factors. The reply of the respondents was received through e-mail. The responses were analyzed using statistical methods and exploratory data analysis with SPSS software and Chic analysis software, respectively. The results show that there are some significant behaviour differences between the two regions. In particular, women in Baltic use e-commerce more than women in Balkans. Also, it is shown that much more factors such as use of Internet, marital status, education affect the intention to buy online in Baltic than in Balkans.

Suggested Citation

  • Polychronidou Persefoni & Valsamidis Stavros & Florou Giannoula & Karasavvoglou Anastasios, 2011. "Comparison of E-Commerce behaviour among women consumers of Balkan and Baltic Regions," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(2), pages 11-23.
  • Handle: RePEc:pts:journl:y:2011:i:2:p:11-23
    as

    Download full text from publisher

    File URL: http://economic.upit.ro/repec/pdf/2011_2_2.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    e-commerce; women; Balkan regions; Baltic regions; data analysis;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pts:journl:y:2011:i:2:p:11-23. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Logica Banica). General contact details of provider: http://edirc.repec.org/data/fepitro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.