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Small & Medium Enterprise Assessment in Czech Republic & Russia Using Marketing Analytics Methodology

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  • Pramod Dasan

Abstract

This paper aims to focus on the determinants influencing the internationalization of small and medium-sized enterprises (SMEs) in Czech Republic and Russia. The objective is to investigate and evaluate the business environment and, then, examine the importance of developing and promoting entrepreneurship to allow SMEs in Czech & Russia to develop a competitive position in the international marketplace. An overview of the current economic situation facing SMEs in CZ & RU is provided. Then the factors necessary for the expansion of the business will be discussed, along with the challenges of overcoming the resource gaps to be identified. We have conducted empirical surveys along with the use of SPSS statistical tools to predict the potential of revenue growth in SME sector. Information is provided concerning the current situation for SMEs in CZ & RU and the challenges encountered as they face a business environment that is becoming more competitive. We also found that SMEs are increasingly more integrated into the global economy and not limited to regional/international activities. Quantitative analysis shows that there is significant potential for SMEs for the next couple of years despite the economic uncertainty. This paper integrates entrepreneurship, and the resource-based internationalization of SMEs in Czech Republic & Russia, specifically focusing on the use of technology.

Suggested Citation

  • Pramod Dasan, 2013. "Small & Medium Enterprise Assessment in Czech Republic & Russia Using Marketing Analytics Methodology," Central European Business Review, Prague University of Economics and Business, vol. 2013(4), pages 39-49.
    • Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:4:id:63:p:39-49
    DOI: 10.18267/j.cebr.63
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    References listed on IDEAS

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    1. Hsiu-Li Chen & Yophy Huang, 2004. "The Establishment of Global Marketing Strategic Alliances by Small and Medium Enterprises," Small Business Economics, Springer, vol. 22(5), pages 365-377, June.
    2. Tesar, George & Moini, A. H., 1998. "Longitudinal study of exporters and nonexporters: A focus on smaller manufacturing enterprises," International Business Review, Elsevier, vol. 7(3), pages 291-313, June.
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    Citations

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    Cited by:

    1. Izabela Kowalik & Lidia Danik & Petr Král & Hana Řezanková, 2017. "Antecedents of Accelerated Internationalisation of Polish and Czech Small and Medium-Sized Enterprises," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(3), pages 31-48.
    2. Christian Nedu Osakwe & Nahanga Verter & Věra Bečvářová & Miloslava Chovancová, 2015. "SMEs Growth in the Czech Republic: Some Macroeconomic Perspectives," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(6), pages 2077-2084.
    3. Petra Koudelková, 2014. "Innovation in Small and Medium Enterprises in the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2014(3), pages 31-37.
    4. Imran Bashir Dar & Muhammad Bashir Khan & Abdul Zahid Khan & Bahaudin G. Mujtaba, 2021. "A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 242-261, September.

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    More about this item

    Keywords

    Entrepreneurs; International trade; Small to medium-sized enterprises; Europe; Marketing Analytics;
    All these keywords.

    JEL classification:

    • C40 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - General
    • C49 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Other
    • C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods

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