Predictive modeling of consumer purchase behavior on social media: Integrating theory of planned behavior and machine learning for actionable insights
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DOI: 10.1371/journal.pone.0296336
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References listed on IDEAS
- Seyed Nasir Ketabi & Bahram Ranjbarian & Azarnoush Ansari, 2014. "Analysis of the Effective Factors on Online Purchase Intention through Theory of Planned Behavior," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(4), pages 374-382, April.
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- Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
- David Juárez-Varón & Victoria Tur-Viñes & Alejandro Rabasa-Dolado & Kristina Polotskaya, 2020. "An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy," Social Sciences, MDPI, vol. 9(9), pages 1-23, September.
- Hsiu‐Yi Lin & Meng‐Hsiang Hsu, 2015. "Using Social Cognitive Theory to Investigate Green Consumer Behavior," Business Strategy and the Environment, Wiley Blackwell, vol. 24(5), pages 326-343, July.
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- Ecel J. Juaton & Angelie Enaga & John Mark B. Lazaro & Helaria B. Carmona, 2025. "Social Media Influence, Brand Reputation, and Electronic Word-of-Mouth Marketing: A Structural Equation Model on Consumer Purchase Decision Making on Apparel Businesses," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(5), pages 1519-1537, May.
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