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Nudging attitudes toward IT innovations by information provision that serves as a reminder of familial support

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  • Hidenori Komatsu
  • Hiromi Kubota
  • Nobuyuki Tanaka

Abstract

There is concern among the general public that information technology (IT) innovations may make existing jobs redundant. This may be perceived to pose a greater problem to future generations because new technologies, not limited to IT innovations, will be sophisticated in the future. Our previous work revealed that messages reminding people of familial support as a nudge can moderate risk-averse attitudes toward risks that are perceived to threaten future generations, which could be effective for other kinds of risks. Therefore, we conducted a randomized controlled trial to examine the message effects for information provision on IT innovations. The study was conducted via an online questionnaire survey in January 2020, before the COVID-19 pandemic, and more than 3,200 samples were collected from respondents aged 20 years or older living in Japan. The treatment groups received basic information supplemented with additional text or additional text and an illustration that highlighted IT innovations as support from previous generations. The control group received only the basic textual information. The effects of the intervention were evaluated by comparing changes in average subjective assessment of IT in the treatment groups with those in the control group. The intervention effect was statistically significant, and the sense of familial support after receiving the intervention messages was significantly increased in the treatment group that viewed the illustration compared with the control group. Additionally, we discuss how each component of the HEXACO personality traits influences responses to the intervention messages. Through a series of surveys, we demonstrated the potential of our framework for a wide variety of applications involving information provision perceived to involve future generations.

Suggested Citation

  • Hidenori Komatsu & Hiromi Kubota & Nobuyuki Tanaka, 2023. "Nudging attitudes toward IT innovations by information provision that serves as a reminder of familial support," PLOS ONE, Public Library of Science, vol. 18(2), pages 1-24, February.
    • Handle: RePEc:plo:pone00:0282077
    DOI: 10.1371/journal.pone.0282077
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