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Depolarizing American voters: Democrats and Republicans are equally susceptible to false attitude feedback

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  • Thomas Strandberg
  • Jay A Olson
  • Lars Hall
  • Andy Woods
  • Petter Johansson

Abstract

American politics is becoming increasingly polarized, which biases decision-making and reduces open-minded debate. In two experiments, we demonstrate that despite this polarization, a simple manipulation can make people express and endorse less polarized views about competing political candidates. In Study 1, we approached 136 participants at the first 2016 presidential debate and on the streets of New York City. Participants completed a survey evaluating Hillary Clinton and Donald Trump on various personality traits; 72% gave responses favoring a single candidate. We then covertly manipulated their surveys so that the majority of their responses became moderate instead. Participants only noticed and corrected a few of these manipulations. When asked to explain their responses, 94% accepted the manipulated responses as their own and rationalized this neutral position accordingly, even though they reported more polarized views moments earlier. In Study 2, we replicated the experiment online with a more politically diverse sample of 498 participants. Both Clinton and Trump supporters showed nearly identical rates of acceptance and rationalization of their manipulated-to-neutral positions. These studies demonstrate how false feedback can powerfully shape the expression of political views. More generally, our findings reveal the potential for open-minded discussion even in a fundamentally divided political climate.

Suggested Citation

  • Thomas Strandberg & Jay A Olson & Lars Hall & Andy Woods & Petter Johansson, 2020. "Depolarizing American voters: Democrats and Republicans are equally susceptible to false attitude feedback," PLOS ONE, Public Library of Science, vol. 15(2), pages 1-17, February.
  • Handle: RePEc:plo:pone00:0226799
    DOI: 10.1371/journal.pone.0226799
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    References listed on IDEAS

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    1. Andrés Rieznik & Lorena Moscovich & Alan Frieiro & Julieta Figini & Rodrigo Catalano & Juan Manuel Garrido & Facundo Álvarez Heduan & Mariano Sigman & Pablo A Gonzalez, 2017. "A massive experiment on choice blindness in political decisions: Confidence, confabulation, and unconscious detection of self-deception," PLOS ONE, Public Library of Science, vol. 12(2), pages 1-16, February.
    2. Lars Hall & Petter Johansson & Thomas Strandberg, 2012. "Lifting the Veil of Morality: Choice Blindness and Attitude Reversals on a Self-Transforming Survey," PLOS ONE, Public Library of Science, vol. 7(9), pages 1-8, September.
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    5. Lars Hall & Thomas Strandberg & Philip Pärnamets & Andreas Lind & Betty Tärning & Petter Johansson, 2013. "How the Polls Can Be Both Spot On and Dead Wrong: Using Choice Blindness to Shift Political Attitudes and Voter Intentions," PLOS ONE, Public Library of Science, vol. 8(4), pages 1-6, April.
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    7. M. Keith Chen & Ryne Rohla, 2017. "The Effect of Partisanship and Political Advertising on Close Family Ties," Papers 1711.10602, arXiv.org, revised Jun 2018.
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