IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0215844.html
   My bibliography  Save this article

Too cold for warm glow? Christmas-season effects in charitable giving

Author

Listed:
  • Stephan Müller
  • Holger A Rau

Abstract

This paper analyzes seasonal effects and their potential drivers in charitable giving. We conduct two studies to analyze whether donations to the German Red Cross differ between the Christmas season and summer. In study 1 we find that in the pre-Christmas shopping season prosocial subjects almost donate 50% less compared to prosocials in summer. In study 2 we replicate the low donations in the Christmas season. In an extensive questionnaire we control for several causes of this effect. The data suggest that the higher prosocials’ self-reported stress level, the lower the donations. The higher their relative savings, the lower the giving. Our questionnaire rules out that “donation fatigue” matters. That is, donations do not depend on the number of charitable campaigns subjects are confronted with and their engagement in these activities during Christmas season outside the lab.

Suggested Citation

  • Stephan Müller & Holger A Rau, 2019. "Too cold for warm glow? Christmas-season effects in charitable giving," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-13, May.
    • Handle: RePEc:plo:pone00:0215844
    DOI: 10.1371/journal.pone.0215844
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0215844
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0215844&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0215844?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Uri Gneezy & Jan Potters, 1997. "An Experiment on Risk Taking and Evaluation Periods," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(2), pages 631-645.
    2. Meer, Jonathan, 2014. "Effects of the price of charitable giving: Evidence from an online crowdfunding platform," Journal of Economic Behavior & Organization, Elsevier, vol. 103(C), pages 113-124.
    3. Jeffrey Winking, 2014. "Anonymity versus Privacy in the Dictator Game: Revealing Donor Decisions to Recipients Does Not Substantially Impact Donor Behavior," PLOS ONE, Public Library of Science, vol. 9(12), pages 1-11, December.
    4. Ben Greiner, 2015. "Subject pool recruitment procedures: organizing experiments with ORSEE," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 1(1), pages 114-125, July.
    5. Greenberg, Adam Eric, 2014. "On the complementarity of prosocial norms: The case of restaurant tipping during the holidays," Journal of Economic Behavior & Organization, Elsevier, vol. 97(C), pages 103-112.
    6. Waldfogel, Joel, 1993. "The Deadweight Loss of Christmas," American Economic Review, American Economic Association, vol. 83(5), pages 1328-1336, December.
    7. Matthias Benz & Stephan Meier, 2008. "Do people behave in experiments as in the field?—evidence from donations," Experimental Economics, Springer;Economic Science Association, vol. 11(3), pages 268-281, September.
    8. Duquette, Nicolas J., 2016. "Do tax incentives affect charitable contributions? Evidence from public charities' reported revenues," Journal of Public Economics, Elsevier, vol. 137(C), pages 51-69.
    9. Andreoni, James, 1989. "Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence," Journal of Political Economy, University of Chicago Press, vol. 97(6), pages 1447-1458, December.
    10. Lilley, Andrew & Slonim, Robert, 2014. "The price of warm glow," Journal of Public Economics, Elsevier, vol. 114(C), pages 58-74.
    11. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
    12. Christoph Engel, 2011. "Dictator games: a meta study," Experimental Economics, Springer;Economic Science Association, vol. 14(4), pages 583-610, November.
    13. Null, C., 2011. "Warm glow, information, and inefficient charitable giving," Journal of Public Economics, Elsevier, vol. 95(5), pages 455-465.
    14. Urs Fischbacher, 2007. "z-Tree: Zurich toolbox for ready-made economic experiments," Experimental Economics, Springer;Economic Science Association, vol. 10(2), pages 171-178, June.
    15. Axel Sonntag & Daniel John Zizzo, 2015. "On Reminder Effects, Drop-Outs and Dominance: Evidence from an Online Experiment on Charitable Giving," PLOS ONE, Public Library of Science, vol. 10(8), pages 1-17, August.
    16. Eckel, Catherine C. & Grossman, Philip J., 2003. "Rebate versus matching: does how we subsidize charitable contributions matter?," Journal of Public Economics, Elsevier, vol. 87(3-4), pages 681-701, March.
    17. Nichola J Raihani & Katherine McAuliffe, 2014. "Dictator Game Giving: The Importance of Descriptive versus Injunctive Norms," PLOS ONE, Public Library of Science, vol. 9(12), pages 1-17, December.
    18. Ek, Claes, 2017. "Some causes are more equal than others? The effect of similarity on substitution in charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 45-62.
    19. Jasjit Singh & Nina Teng & Serguei Netessine, 2019. "Philanthropic Campaigns and Customer Behavior: Field Experiments on an Online Taxi Booking Platform," Management Science, INFORMS, vol. 65(2), pages 913-932, February.
    20. Cairns, Jason & Slonim, Robert, 2011. "Substitution effects across charitable donations," Economics Letters, Elsevier, vol. 111(2), pages 173-175, May.
    21. Filippos Exadaktylos & Antonio M. Espin & Pablo Branas-Garza, 2012. "Experimental Subjects are Not Different," Working Papers 12-11, Chapman University, Economic Science Institute.
    22. Null, C., 2011. "Warm glow, information, and inefficient charitable giving," Journal of Public Economics, Elsevier, vol. 95(5-6), pages 455-465, June.
    23. Grosch, Kerstin & Rau, Holger A., 2017. "Gender differences in honesty: The role of social value orientation," Journal of Economic Psychology, Elsevier, vol. 62(C), pages 258-267.
    24. Grosch, Kerstin & Rau, Holger, 2017. "Gender differences in honesty: The role of social value orientation," University of Göttingen Working Papers in Economics 308, University of Goettingen, Department of Economics.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Müller, Stephan & Rau, Holger A., 2020. "Motivational crowding out effects in charitable giving: Experimental evidence," Journal of Economic Psychology, Elsevier, vol. 76(C).
    2. Adena, Maja & Hager, Anselm, 2020. "Does online fundraising increase charitable giving? A nation-wide field experiment on Facebook," Discussion Papers, Research Unit: Economics of Change SP II 2020-302, WZB Berlin Social Science Center.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jan Schmitz, 2021. "Is Charitable Giving a Zero-Sum Game? The Effect of Competition Between Charities on Giving Behavior," Management Science, INFORMS, vol. 67(10), pages 6333-6349, October.
    2. Müller, Stephan & Rau, Holger A., 2017. "Too cold for warm glow? Christmas-season effects in charitable giving," University of Göttingen Working Papers in Economics 331, University of Goettingen, Department of Economics.
    3. Müller, Stephan & Rau, Holger A., 2020. "Motivational crowding out effects in charitable giving: Experimental evidence," Journal of Economic Psychology, Elsevier, vol. 76(C).
    4. Alexander L. Brown & Jonathan Meer & J. Forrest Williams, 2019. "Why Do People Volunteer? An Experimental Analysis of Preferences for Time Donations," Management Science, INFORMS, vol. 65(4), pages 1455-1468, April.
    5. Gauriot, Romain & Heger, Stephanie A. & Slonim, Robert, 2020. "Altruism or diminishing marginal utility?," Journal of Economic Behavior & Organization, Elsevier, vol. 180(C), pages 24-48.
    6. Roman M. Sheremeta & Neslihan Uler, 2021. "The impact of taxes and wasteful government spending on giving," Experimental Economics, Springer;Economic Science Association, vol. 24(2), pages 355-386, June.
    7. Heger, Stephanie A. & Slonim, Robert & Tausch, Franziska & Tymula, Agnieszka, 2021. "Altruism among consumers as donors," Journal of Economic Behavior & Organization, Elsevier, vol. 189(C), pages 611-622.
    8. Zachary Halberstam & James R. Hines Jr., 2023. "Quality-Aware Tax Incentives for Charitable Contributions," CESifo Working Paper Series 10250, CESifo.
    9. Ek, Claes, 2018. "Prosocial behavior and policy spillovers: A multi-activity approach," Journal of Economic Behavior & Organization, Elsevier, vol. 149(C), pages 356-371.
    10. Lea Cassar, 2019. "Job Mission as a Substitute for Monetary Incentives: Benefits and Limits," Management Science, INFORMS, vol. 65(2), pages 896-912, February.
    11. Ek, Claes, 2017. "Some causes are more equal than others? The effect of similarity on substitution in charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 45-62.
    12. Nadine Chlaß & Lata Gangadharan & Kristy Jones, 2023. "Charitable giving and intermediation: a principal agent problem with hidden prices," Oxford Economic Papers, Oxford University Press, vol. 75(4), pages 941-961.
    13. Haucap, Justus & Heldman, Christina & Rau, Holger A., 2024. "Gender and cooperation in the presence of negative externalities," Games and Economic Behavior, Elsevier, vol. 147(C), pages 148-169.
    14. Braaten, Ragnhild Haugli, 2014. "Testing deontological warm glow motivation for carbon abatements," Resource and Energy Economics, Elsevier, vol. 38(C), pages 96-109.
    15. Eckel, Catherine & Guney, Begum & Uler, Neslihan, 2020. "Independent vs. Coordinated Fundraising: Understanding the Role of Information," European Economic Review, Elsevier, vol. 127(C).
    16. Kotsadam, Andreas & Somville, Vincent, 2024. "Wealth and charitable giving – Evidence from an Ethiopian lottery," Journal of Development Economics, Elsevier, vol. 167(C).
    17. KATO, Hiroki & KIM, Youngrok, 2024. "Charity Fraud : An Experimental Study of the Moral Hazard Problem in the Charity Market," Discussion paper series HIAS-E-139, Hitotsubashi Institute for Advanced Study, Hitotsubashi University.
    18. Zhang, Huanren, 2019. "Common fate motivates cooperation: The influence of risks on contributions to public goods," Journal of Economic Psychology, Elsevier, vol. 70(C), pages 12-21.
    19. Britta Butz & Pablo Guillen Alvarez & Christine Harbring, 2024. "Incentives for cooperation in groups: sociality meets decision rights," Review of Managerial Science, Springer, vol. 18(10), pages 2925-2951, October.
    20. Corazzini, Luca & Cotton, Christopher & Valbonesi, Paola, 2015. "Donor coordination in project funding: Evidence from a threshold public goods experiment," Journal of Public Economics, Elsevier, vol. 128(C), pages 16-29.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0215844. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.