IDEAS home Printed from https://ideas.repec.org/a/pal/jorapm/v18y2019i5d10.1057_s41272-019-00201-w.html
   My bibliography  Save this article

Pricing decision model for new and remanufactured short life-cycle products with green consumers

Author

Listed:
  • Shu-San Gan

    (Petra Christian University)

  • I Nyoman Pujawan

    () (Sepuluh Nopember Institute of Technology)

  • Didik Wahjudi

    (Petra Christian University)

  • Yopi Yusuf Tanoto

    (Petra Christian University)

Abstract

Remanufacturing has been studied quite extensively during the last decades, as one of product recovery options that could extend product’s useful life and mitigate the environmental impact. Rapid innovation in technology accelerates obsolescence and hence product life cycles are getting shorter and wastes build up faster. Remanufacturing of short life-cycle product is an important alternative to mitigate the waste. However, since there are impacts in implementing remanufacturing, such as cannibalization, segmentation, and lower willingness to pay, pricing has become a significant aspect to ensure successful remanufacturing business. Several studies show that there exists green segment consumer, who has higher preference to purchase environmental-friendly products and higher willingness to pay for such products. In this paper, we study manufacturer’s and retailer’s pricing decision of short life-cycle product considering the green segment consumers, and propose two scenarios i.e. independently optimized profit scenario under Stackelberg game with manufacturer as the leader, and integrated scenario. The results show that the integrated scenario achieves higher profit compared to the independent one, and both players are better off under the integrated decision. We also find that the existence of green segment increases the profit of manufacturer and retailer to a certain level, before it erodes manufacturer’s profit when the green level is too high. In addition, price sensitivity of new and remanufactured products, demand’s speed of change, and remanufacturing cost influence the optimum prices as well as the optimum green level. For firms that are engaging in remanufacturing, managerial insights are also provided to assist managers in making pricing decisions when there exist green consumers.

Suggested Citation

  • Shu-San Gan & I Nyoman Pujawan & Didik Wahjudi & Yopi Yusuf Tanoto, 2019. "Pricing decision model for new and remanufactured short life-cycle products with green consumers," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(5), pages 376-392, October.
  • Handle: RePEc:pal:jorapm:v:18:y:2019:i:5:d:10.1057_s41272-019-00201-w
    DOI: 10.1057/s41272-019-00201-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41272-019-00201-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Liurui Deng & Shenggang Yang, 2016. "Pricing Strategies in the Remanufacturing Market for the Uncertain Market Size in the Second Period," Journal of Applied Mathematics, Hindawi, vol. 2016, pages 1-13, March.
    2. Kamath, Narasimha B. & Roy, Rahul, 2007. "Capacity augmentation of a supply chain for a short lifecycle product: A system dynamics framework," European Journal of Operational Research, Elsevier, vol. 179(2), pages 334-351, June.
    3. Gan, Shu-San & Pujawan, I. Nyoman & Suparno, & Widodo, Basuki, 2017. "Pricing decision for new and remanufactured product in a closed-loop supply chain with separate sales-channel," International Journal of Production Economics, Elsevier, vol. 190(C), pages 120-132.
    4. Céline Michaud & Daniel Llerena, 2011. "Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products," Post-Print hal-01809083, HAL.
    5. Wang, Yacan & Hazen, Benjamin T., 2016. "Consumer product knowledge and intention to purchase remanufactured products," International Journal of Production Economics, Elsevier, vol. 181(PB), pages 460-469.
    6. V. Daniel R. Guide & Luk N. Van Wassenhove, 2009. "OR FORUM---The Evolution of Closed-Loop Supply Chain Research," Operations Research, INFORMS, vol. 57(1), pages 10-18, February.
    7. Gan, Shu-San & Pujawan, I Nyoman & Suparno, & Widodo, Basuki, 2018. "Pricing decisions for short life-cycle product in a closed-loop supply chain with random yield and random demands," Operations Research Perspectives, Elsevier, vol. 5(C), pages 174-190.
    8. James D. Abbey & Margaret G. Meloy & V. Daniel R. Guide Jr. & Selin Atalay, 2015. "Remanufactured Products in Closed-Loop Supply Chains for Consumer Goods," Production and Operations Management, Production and Operations Management Society, vol. 24(3), pages 488-503, March.
    9. Geraldo Ferrer & Jayashankar M. Swaminathan, 2006. "Managing New and Remanufactured Products," Management Science, INFORMS, vol. 52(1), pages 15-26, January.
    10. Laurens G. Debo & L. Beril Toktay & Luk N. Van Wassenhove, 2005. "Market Segmentation and Product Technology Selection for Remanufacturable Products," Management Science, INFORMS, vol. 51(8), pages 1193-1205, August.
    11. Gu, Wenjun & Chhajed, Dilip & Petruzzi, Nicholas C. & Yalabik, Baris, 2015. "Quality design and environmental implications of green consumerism in remanufacturing," International Journal of Production Economics, Elsevier, vol. 162(C), pages 55-69.
    12. Ferrer, Geraldo & Swaminathan, Jayashankar M., 2010. "Managing new and differentiated remanufactured products," European Journal of Operational Research, Elsevier, vol. 203(2), pages 370-379, June.
    13. Paco, Arminda & Raposo, Mario, 2010. "Green Consumer Market Segmentation: Empirical Findings from Portugal," Apas Papers 203, Academic Public Administration Studies Archive - APAS.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gan, Shu-San & Pujawan, I Nyoman & Suparno, & Widodo, Basuki, 2018. "Pricing decisions for short life-cycle product in a closed-loop supply chain with random yield and random demands," Operations Research Perspectives, Elsevier, vol. 5(C), pages 174-190.
    2. Li, Gendao & Reimann, Marc & Zhang, Weihua, 2018. "When remanufacturing meets product quality improvement: The impact of production cost," European Journal of Operational Research, Elsevier, vol. 271(3), pages 913-925.
    3. Liu, Zhuojun & Chen, Jing & Diallo, Claver, 2018. "Optimal production and pricing strategies for a remanufacturing firm," International Journal of Production Economics, Elsevier, vol. 204(C), pages 290-315.
    4. Xu, Xun & Zeng, Shuo & He, Yuanjie, 2017. "The influence of e-services on customer online purchasing behavior toward remanufactured products," International Journal of Production Economics, Elsevier, vol. 187(C), pages 113-125.
    5. Tianqin Shi & Dilip Chhajed & Zhixi Wan & Yunchuan Liu, 2020. "Distribution Channel Choice and Divisional Conflict in Remanufacturing Operations," Production and Operations Management, Production and Operations Management Society, vol. 29(7), pages 1702-1719, July.
    6. Borenich, Andrea & Dickbauer, Yanick & Reimann, Marc & Souza, Gilvan C., 2020. "Should a manufacturer sell refurbished returns on the secondary market to incentivize retailers to reduce consumer returns?," European Journal of Operational Research, Elsevier, vol. 282(2), pages 569-579.
    7. Zheng, Xiong & Govindan, Kannan & Deng, Qianzhou & Feng, Lipan, 2019. "Effects of design for the environment on firms’ production and remanufacturing strategies," International Journal of Production Economics, Elsevier, vol. 213(C), pages 217-228.
    8. Xue, Dongmei & Teunter, Ruud H. & Zhu, Stuart X. & Zhou, Weihua, 2021. "Entering the high-end market by collecting and remanufacturing a competitor’s high-end cores," Omega, Elsevier, vol. 99(C).
    9. Ma, Peng & Gong, Yeming & Mirchandani, Prakash, 2020. "Trade-in for remanufactured products: Pricing with double reference effects," International Journal of Production Economics, Elsevier, vol. 230(C).
    10. Wang, Yacan & Zhu, Quan & Krikke, Harold & Hazen, Benjamin, 2020. "How product and process knowledge enable consumer switching to remanufactured laptop computers in circular economy," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    11. Ghosh, Debabrata & Gouda, Sirish & Shankar, Ravi & Swami, Sanjeev & Thomas, Vinu Cheruvil, 2018. "Strategic decision making under subscription-based contracts for remanufacturing," International Journal of Production Economics, Elsevier, vol. 200(C), pages 134-150.
    12. He, Peng & He, Yong & Xu, Henry, 2019. "Channel structure and pricing in a dual-channel closed-loop supply chain with government subsidy," International Journal of Production Economics, Elsevier, vol. 213(C), pages 108-123.
    13. Xiong, Yu & Zhao, Quanwu & Zhou, Yu, 2016. "Manufacturer-remanufacturing vs supplier-remanufacturing in a closed-loop supply chain," International Journal of Production Economics, Elsevier, vol. 176(C), pages 21-28.
    14. Kleber, Rainer & Quariguasi Frota Neto, João & Reimann, Marc, 2020. "Proprietary parts as a secondary market strategy," European Journal of Operational Research, Elsevier, vol. 283(3), pages 929-941.
    15. Benjamin T. Hazen & Diane A. Mollenkopf & Yacan Wang, 2017. "Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 451-464, May.
    16. Reimann, Marc & Xiong, Yu & Zhou, Yu, 2019. "Managing a closed-loop supply chain with process innovation for remanufacturing," European Journal of Operational Research, Elsevier, vol. 276(2), pages 510-518.
    17. Ramani, Vinay & De Giovanni, Pietro, 2017. "A two-period model of product cannibalization in an atypical Closed-loop Supply Chain with endogenous returns: The case of DellReconnect," European Journal of Operational Research, Elsevier, vol. 262(3), pages 1009-1027.
    18. Wu, Cheng-Han, 2015. "Strategic and operational decisions under sales competition and collection competition for end-of-use products in remanufacturing," International Journal of Production Economics, Elsevier, vol. 169(C), pages 11-20.
    19. Xiong, Yu & Zhou, Yu & Li, Gendao & Chan, Hing-Kai & Xiong, Zhongkai, 2013. "Don’t forget your supplier when remanufacturing," European Journal of Operational Research, Elsevier, vol. 230(1), pages 15-25.
    20. Chang, Xiangyun & Xia, Haiyang & Zhu, Huiyun & Fan, Tijun & Zhao, Hongqing, 2015. "Production decisions in a hybrid manufacturing–remanufacturing system with carbon cap and trade mechanism," International Journal of Production Economics, Elsevier, vol. 162(C), pages 160-173.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jorapm:v:18:y:2019:i:5:d:10.1057_s41272-019-00201-w. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Springer Nature Abstracting and Indexing). General contact details of provider: http://www.palgrave.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.