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Digitalization and its impact on contemporary marketing strategies and practices

Author

Listed:
  • Tat-Huei Cham

    (UCSI University)

  • Jun-Hwa Cheah

    (Universiti Putra Malaysia (UPM))

  • Mumtaz Ali Memon

    (National University of Sciences and Technology)

  • Kim-Shyan Fam

    (Harbin University of Commerce)

  • Józsa László

    (Széchenyi István University)

Abstract

No abstract is available for this item.

Suggested Citation

  • Tat-Huei Cham & Jun-Hwa Cheah & Mumtaz Ali Memon & Kim-Shyan Fam & Józsa László, 2022. "Digitalization and its impact on contemporary marketing strategies and practices," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 103-105, June.
    • Handle: RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6
    DOI: 10.1057/s41270-022-00167-6
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    References listed on IDEAS

    as
    1. Cheah, Jun-Hwa & Lim, Xin-Jean & Ting, Hiram & Liu, Yide & Quach, Sara, 2022. "Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    2. Sestino, Andrea & Prete, Maria Irene & Piper, Luigi & Guido, Gianluigi, 2020. "Internet of Things and Big Data as enablers for business digitalization strategies," Technovation, Elsevier, vol. 98(C).
    3. Yu, Lean & Zhao, Yaqing & Tang, Ling & Yang, Zebin, 2019. "Online big data-driven oil consumption forecasting with Google trends," International Journal of Forecasting, Elsevier, vol. 35(1), pages 213-223.
    4. Lim, Xin-Jean & Cheah, Jun-Hwa & Dwivedi, Yogesh K. & Richard, James E., 2022. "Does retail type matter? Consumer responses to channel integration in omni-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    5. Maria Petrescu & Anjala S. Krishen, 2021. "Focusing on the quality and performance implications of marketing analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 155-156, September.
    6. Fangfang Li & Jorma Larimo & Leonidas C. Leonidou, 2021. "Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 51-70, January.
    7. Dhruv Grewal & John Hulland & Praveen K. Kopalle & Elena Karahanna, 2020. "The future of technology and marketing: a multidisciplinary perspective," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 1-8, January.
    8. Maria Petrescu & Anjala S. Krishen, 2020. "The importance of high-quality data and analytics during the pandemic," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(2), pages 43-44, June.
    9. Matarazzo, Michela & Penco, Lara & Profumo, Giorgia & Quaglia, Roberto, 2021. "Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective," Journal of Business Research, Elsevier, vol. 123(C), pages 642-656.
    10. Lim, Xin-Jean & Cheah, Jun-Hwa & Ng, Siew Imm & Basha, Norazlyn Kamal & Soutar, Geoff, 2021. "The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention," Technological Forecasting and Social Change, Elsevier, vol. 168(C).
    11. Olson, Eric M. & Olson, Kai M. & Czaplewski, Andrew J. & Key, Thomas Martin, 2021. "Business strategy and the management of digital marketing," Business Horizons, Elsevier, vol. 64(2), pages 285-293.
    12. Maria Petrescu & Anjala S. Krishen, 2022. "Co-creating transformative value in marketing analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(1), pages 1-2, March.
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    Cited by:

    1. Hechmi Najjar & Chaker Najar, 2023. "From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 470-489, September.

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