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Beyond Big Data

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  • Hal R Varian

Abstract

This talk describes the new directions in computers and communication and their implications for the analysis of massive amounts of data, development of customized marketing plans that go hand in glove with sophisticated digital assistants, continuous computerized experiments to distinguish causation from correlation, and the role of monitoring in market research and the conduct of efficient transactions. Taking full advantage of the potential of these new directions will require increasing sophistication in knowing what to do with the massive amounts of data that are now available.

Suggested Citation

  • Hal R Varian, 2014. "Beyond Big Data," Business Economics, Palgrave Macmillan;National Association for Business Economics, vol. 49(1), pages 27-31, January.
  • Handle: RePEc:pal:buseco:v:49:y:2014:i:1:p:27-31
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    Cited by:

    1. Onorante, Luca & Raftery, Adrian E., 2016. "Dynamic model averaging in large model spaces using dynamic Occam׳s window," European Economic Review, Elsevier, vol. 81(C), pages 2-14.
    2. Yann Braouezec, 2015. "Public versus Private Insurance System with (and without) Transaction Costs: Optimal Segmentation Policy of an Informed monopolistPublic versus Private Insurance System with (and without) Transaction ," Working Papers 2013-ECO-23, IESEG School of Management, revised May 2014.

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