IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v44y2017i3p500-502..html
   My bibliography  Save this article

A Research Agenda on Political Ideology in Consumer Research: A Commentary on Jung et al.’s “Blue and Red Voices”

Author

Listed:
  • David Crockett
  • Nicholas Pendarvis

Abstract

Jung, Garbarino, Briley, and Wynhausen’s (this issue) findings, though intriguing, leave critical unanswered questions that warrant further inquiry into the role of political ideology on consumption. We posit three research questions that constitute a sociocultural research agenda on the role of political ideology on marketplace redress.

Suggested Citation

  • David Crockett & Nicholas Pendarvis, 2017. "A Research Agenda on Political Ideology in Consumer Research: A Commentary on Jung et al.’s “Blue and Red Voices”," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 500-502.
    • Handle: RePEc:oup:jconrs:v:44:y:2017:i:3:p:500-502.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1093/jcr/ucx083
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kiju Jung & Ellen Garbarino & Donnel A. Briley & Jesse Wynhausen, 2017. "Blue and Red Voices: Effects of Political Ideology on Consumers’ Complaining and Disputing Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 477-499.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jasinenko, Anna & Christandl, Fabian & Meynhardt, Timo, 2020. "Justified by ideology: Why conservatives care less about corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 114(C), pages 290-303.
    2. Pecot, Fabien & Vasilopoulou, Sofia & Cavallaro, Matteo, 2021. "How political ideology drives anti-consumption manifestations," Journal of Business Research, Elsevier, vol. 128(C), pages 61-69.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chris Hydock & Neeru Paharia & T. J. Weber, 2019. "The Consumer Response to Corporate Political Advocacy: a Review and Future Directions," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 76-83, December.
    2. Beth L. Fossen & Girish Mallapragada & Anwesha De, 2021. "Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements," Marketing Science, INFORMS, vol. 40(2), pages 305-324, March.
    3. Eugene Y. Chan & Jack Lin, 2022. "Political ideology and psychological reactance: how serious should climate change be?," Climatic Change, Springer, vol. 172(1), pages 1-22, May.
    4. Verena Schoenmueller & Oded Netzer & Florian Stahl, 2023. "Frontiers: Polarized America: From Political Polarization to Preference Polarization," Marketing Science, INFORMS, vol. 42(1), pages 48-60, January.
    5. Jung, Jihye & Mittal, Vikas, 2020. "Political Identity and the Consumer Journey: A Research Review," Journal of Retailing, Elsevier, vol. 96(1), pages 55-73.
    6. Septianto, Felix & Northey, Gavin & Dolan, Rebecca, 2019. "The effects of political ideology and message framing on counterfeiting: The mediating role of emotions," Journal of Business Research, Elsevier, vol. 99(C), pages 206-214.
    7. John T. Jost & Melanie Langer & Vishal Singh, 2017. "The Politics of Buying, Boycotting, Complaining, and Disputing: An Extension of the Research Program by Jung, Garbarino, Briley, and Wynhausen," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 503-510.
    8. Pecot, Fabien & Vasilopoulou, Sofia & Cavallaro, Matteo, 2021. "How political ideology drives anti-consumption manifestations," Journal of Business Research, Elsevier, vol. 128(C), pages 61-69.
    9. Cui, Yuanyuan (Gina) & van Esch, Patrick & Das, Gopal & Jain, Shailendra, 2022. "“Surge price precision and political ideology”," Journal of Business Research, Elsevier, vol. 143(C), pages 214-224.
    10. van Esch, Patrick & Cui, Yuanyuan (Gina) & Jain, Shailendra Pratap, 2021. "The effect of political ideology and message frame on donation intent during the COVID-19 pandemic," Journal of Business Research, Elsevier, vol. 125(C), pages 201-213.
    11. Ketron, Seth & Kwaramba, Shingirai & Williams, Miranda, 2022. "The “company politics” of social stances: How conservative vs. liberal consumers respond to corporate political stance-taking," Journal of Business Research, Elsevier, vol. 146(C), pages 354-362.
    12. Bernd Schmitt & J Joško Brakus & Alessandro Biraglia, 2022. "Consumption Ideology [Ideology and Terror: A Novel Form of Government]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 74-95.
    13. Kiju Jung & Ellen Garbarino & Donnel A. Briley & Jesse Wynhausen, 2017. "Political Ideology and Consumer Research beyond Complaining Behavior: A Response to the Commentaries," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 511-518.
    14. Northey, Gavin & Chan, Eugene Y., 2020. "Political conservatism and preference for (a)symmetric brand logos," Journal of Business Research, Elsevier, vol. 115(C), pages 149-159.
    15. Qiong Jia & Liyuan Wei & Xiaotong Li, 2019. "Visualizing Sustainability Research in Business and Management (1990–2019) and Emerging Topics: A Large-Scale Bibliometric Analysis," Sustainability, MDPI, vol. 11(20), pages 1-37, October.
    16. Park, JungKun & Hong, EunPyo & Ahn, Jiseon & Hyun, Hyowon, 2023. "Role of multidimensional customer brand engagement on customer behavior for online grocery shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    17. Anil Mathur & George P. Moschis, 2022. "Do Personal Values and Political Ideology Affect Sustainable Consumption?," Sustainability, MDPI, vol. 14(23), pages 1-21, November.
    18. Chan, Eugene Y. & Ilicic, Jasmina, 2019. "Political ideology and brand attachment," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 630-646.
    19. Thomas Usslepp & Sandra Awanis & Margaret K Hogg & Ahmad Daryanto, 2022. "The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair Trade," Journal of Business Ethics, Springer, vol. 176(3), pages 519-531, March.
    20. Jasinenko, Anna & Christandl, Fabian & Meynhardt, Timo, 2020. "Justified by ideology: Why conservatives care less about corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 114(C), pages 290-303.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:44:y:2017:i:3:p:500-502.. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.