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Consuming for an Imagined Future: Middle-Class Consumer Lifestyle and Exploratory Experiences in the Transition to Adulthood

Author

Listed:
  • Michelle F. Weinberger
  • Jane R. Zavisca
  • Jennifer M. Silva

Abstract

This study examines middle-class consumption and lifestyle during the transition to adulthood in the United States. Based on analysis of qualitative data from interviews with emerging adults between adolescence and settled adulthood, we argue that middle-class emerging adulthood is marked by a focus on exploratory experience consumption: the consumption of novel experiences with cultural capital potential. This tacit, embodied orientation is rooted in a habitus developed during entitled childhoods but is also shaped by an anticipated shortage of opportunities for exploration after they marry and have children. Accordingly, middle-class emerging adults voraciously consume exploratory experiences in the present with their imagined future selves in mind. The class basis for this orientation is examined through our analysis of interviews with working-class emerging adults whose lifestyles are characterized not by exploratory experience consumption but by a desire for the familiar, a fear of the unknown, and a longing for stability. The discussion focuses on how the middle-class consumer orientation toward exploratory experiences reinforces class (dis)advantage, life trajectories, and inequality.

Suggested Citation

  • Michelle F. Weinberger & Jane R. Zavisca & Jennifer M. Silva, 2017. "Consuming for an Imagined Future: Middle-Class Consumer Lifestyle and Exploratory Experiences in the Transition to Adulthood," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(2), pages 332-360.
  • Handle: RePEc:oup:jconrs:v:44:y:2017:i:2:p:332-360.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucx045
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    Citations

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    Cited by:

    1. Anna J. Vredeveld & Robin A. Coulter, 2019. "Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 274-290, March.
    2. de Kerviler, Gwarlann & Rodriguez, Carlos M., 2019. "Luxury brand experiences and relationship quality for Millennials: The role of self-expansion," Journal of Business Research, Elsevier, vol. 102(C), pages 250-262.
    3. Sanchez, Mari & Lamont, Michèle & Zilberstein, Shira, 2022. "How American college students understand social resilience and navigate towards the future during covid and the movement for racial justice," Social Science & Medicine, Elsevier, vol. 301(C).
    4. Palomba, Anthony, 2020. "Consumer personality and lifestyles at the box office and beyond: How demographics, lifestyles and personalities predict movie consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    5. Christodoulides, George & Athwal, Navdeep & Boukis, Achilleas & Semaan, Rania W., 2021. "New forms of luxury consumption in the sharing economy," Journal of Business Research, Elsevier, vol. 137(C), pages 89-99.
    6. Klein, Shaked & Shoshana, Avihu, 2020. "“What for? I'll be 18 soon and getting out of here”: Future orientation among immigrant at-risk youth in Israel," Children and Youth Services Review, Elsevier, vol. 116(C).
    7. Rao, Aliya, 2022. "Relational work in the family: the gendered microfoundation of parents' economic decisions," LSE Research Online Documents on Economics 116883, London School of Economics and Political Science, LSE Library.
    8. Feiereisen, Stephanie & Rasolofoarison, Dina & De Valck, Kristine & Schmitt, Julien, 2019. "Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach," Journal of Business Research, Elsevier, vol. 95(C), pages 253-265.
    9. Gwarlann de Kerviler & Carlos Rodriguez, 2019. "Luxury brand experiences and relationship quality for Millennials: The role of self-expansion," Post-Print hal-02114441, HAL.
    10. Virginie Schweitzer & Françoise Simon, 2021. "Self-construals as the locus of paradoxical consumer empowerment in self-service retail technology environments," Post-Print hal-03110766, HAL.
    11. Amélia Maria Pinto Cunha Brandão & Hugo Eduardo Magalhães Barbedo, 2023. "Going (in)conspicuous: antecedents and moderators of luxury consumption," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 202-218, June.
    12. Shoshana, Avihu, 2020. "“I live one day at a time”: Future orientation among Muslim high school dropouts in Israel," Children and Youth Services Review, Elsevier, vol. 119(C).

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