IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v36y2010i6p983-991.html
   My bibliography  Save this article

Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation

Author

Listed:
  • Hakkyun Kim
  • Kiwan Park
  • Norbert Schwarz

Abstract

Two studies examine how different emotions of the same valence influence product evaluation when products make specific emotional claims. Vacation products with adventurous (serene) appeals were evaluated more favorably when participants felt excited (peaceful) rather than peaceful (excited). This emotion-congruency effect was not observed when participants were aware of the incidental nature of their feelings (study 1) and was mediated by the influence of feelings on participants' expectations that the product will deliver what it promises (study 2). The findings show that consumers differentiate between distinct positive emotions and use them as information in assessing a product's emotional claims. (c) 2009 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Hakkyun Kim & Kiwan Park & Norbert Schwarz, 2010. "Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(6), pages 983-991, April.
    • Handle: RePEc:oup:jconrs:v:36:y:2010:i:6:p:983-991
    DOI: 10.1086/644763
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/644763
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1086/644763?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Septianto, Felix & An, Jake & Chiew, Tung Moi & Paramita, Widya & Tanudharma, Istiharini, 2019. "The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs," Journal of Business Research, Elsevier, vol. 99(C), pages 12-22.
    2. Jiang, Hongyan & Tan, Huimin & Liu, Yeyi & Wan, Fang & Gursoy, Dogan, 2020. "The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising," Annals of Tourism Research, Elsevier, vol. 83(C).
    3. Felix Septianto & Yuri Seo & Amy Christine Errmann, 2021. "Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands," Journal of Business Ethics, Springer, vol. 169(2), pages 211-224, March.
    4. Kim, Hakkyun & Lee, Kyoungmi & Park, Kiwan, 2015. "Balancing out feelings of risk by playing it safe: The effect of social networking on subsequent risk judgment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 131(C), pages 121-131.
    5. Yan, Li & Murray, Kyle B., 2023. "The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 679-699.
    6. Serrano-Arcos, Mª Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos & Riefler, Petra, 2022. "A Review of Consumer Affinity Research: Recent Advances and Future Directions," MPRA Paper 119881, University Library of Munich, Germany.
    7. Xia, Lan & Wang, Joyce (Feng) & Santana, Shelle, 2021. "Nostalgia: Triggers and its role on new product purchase intentions," Journal of Business Research, Elsevier, vol. 135(C), pages 183-194.
    8. Didi Alaoui, Mohamed & Valette-Florence, Pierre & Cova, Véronique, 2022. "How psychological distance shapes hedonic consumption: The moderating role of the need to justify," Journal of Business Research, Elsevier, vol. 146(C), pages 57-69.
    9. Septianto, Felix & Chiew, Tung Moi & Thai, Nguyen T., 2020. "The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    10. Mandler, Timo & Won, Sungbin & Kim, Kyungae, 2017. "Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?," Journal of Business Research, Elsevier, vol. 80(C), pages 197-209.
    11. Roy, Rajat & Das, Gopal, 2022. "The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments," Journal of Business Research, Elsevier, vol. 139(C), pages 1540-1552.
    12. Mogilner, Cassie & Aaker, Jennifer & Kamvar, Sepandar, 2011. "How Happiness Impacts Choice," Research Papers 2084, Stanford University, Graduate School of Business.
    13. Choi, Jungsil & Li, Yexin Jessica & Rangan, Priyamvadha & Yin, Bingqing & Singh, Surendra N., 2020. "Opposites attract: Impact of background color on effectiveness of emotional charity appeals," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 644-660.
    14. Petersen, Francine Espinoza & Dretsch, Heather Johnson & Komarova Loureiro, Yuliya, 2018. "Who needs a reason to indulge? Happiness following reason-based indulgent consumption," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 170-184.
    15. Liu, Fu & Zhu, Zhenzhong & Chen, Haipeng (Allan) & Li, Xingbo, 2020. "Beauty in the eyes of its beholders: Effects of design novelty on consumer preference," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:36:y:2010:i:6:p:983-991. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.