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Sociocognitive Analysis of Group Decision Making among Consumers

Author

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  • Ward, James C
  • Reingen, Peter H

Abstract

A sociocognitive perspective is developed to further the understanding of the relation between cognitive and social processes. The approach combines social network analysis with a cognitive network perspective to enable the researcher to study how social structure influences cognitive structure and how shared cognitive structure influences choice. This perspective is applied to how a group (with several subgroups) makes a consumer decision with consequences for the entire group. The results show that social structure influences cognitive structure, that shared knowledge is related to choice, and that the sociocognitive perspective provides new insights to prior literature on group decision making and the relation between group membership and brand choice. Copyright 1990 by the University of Chicago.

Suggested Citation

  • Ward, James C & Reingen, Peter H, 1990. "Sociocognitive Analysis of Group Decision Making among Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 245-262, December.
  • Handle: RePEc:oup:jconrs:v:17:y:1990:i:3:p:245-62
    DOI: 10.1086/208555
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    1. Luigi Tronca & Marco Carradore, 2023. "Forme di capitale e fedelt? alle marche in Italia al tempo della pandemia di covid-19," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 2023(1), pages 97-115.
    2. Marco Guerzoni & Massimiliano Nuccio, 2014. "Music consumption at the dawn of the music industry: the rise of a cultural fad," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 145-171, May.
    3. Barré, Germain, 2012. "L' « esquive » du politique des jeunes français et sa relation avec le conformisme dans la sphère privée (étude empirique)," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/9781 edited by Lazega, Emmanuel.
    4. Pescher, Christian & Spann, Martin, 2014. "Relevance of actors in bridging positions for product-related information diffusion," Journal of Business Research, Elsevier, vol. 67(8), pages 1630-1637.
    5. Demont, Matty & Rutsaert, Pieter & Ndour, Maimouna & Verbeke, Wim & Seck, Papa Abdoulaye & Tollens, Eric, 2012. "Experimental auctions, collective induction and choice shift: Willingness-to-pay for rice quality in Senegal," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126861, International Association of Agricultural Economists.
    6. Money, R. Bruce, 2004. "Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients," Journal of Business Research, Elsevier, vol. 57(3), pages 297-305, March.
    7. Henderson, Geraldine R. & Iacobucci, Dawn & Calder, Bobby J., 1998. "Brand diagnostics: Mapping branding effects using consumer associative networks," European Journal of Operational Research, Elsevier, vol. 111(2), pages 306-327, December.
    8. Rizky Saputra & Citra K. Dewi, 2015. "The impact of brand trust on brand loyalty mediated by customer satisfaction: Case of Tokobagus.com (now OLX.co.id)," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 1(1), pages 8-13.
    9. Florence Allard-Poesi, 1998. "Representations And Influence Processes In Groups: Towards A Socio-Cognitive Perspective On Cognition In Organization," Post-Print hal-01490579, HAL.

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