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What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation

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  • Cox, Dena S
  • Cox, Anthony D

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Suggested Citation

  • Cox, Dena S & Cox, Anthony D, 1988. "What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 111-116, June.
    • Handle: RePEc:oup:jconrs:v:15:y:1988:i:1:p:111-16
    DOI: 10.1086/209149
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    Cited by:

    1. Zenker, Sebastian & Braun, Erik & Petersen, Sibylle, 2017. "Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors," Tourism Management, Elsevier, vol. 58(C), pages 15-27.
    2. Rik Pieters & Luk Warlop & Michel Wedel, 2002. "Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory," Management Science, INFORMS, vol. 48(6), pages 765-781, June.
    3. Matthew G. Nagler, 2021. "Loving What You Get: The Price Effects of Consumer Self-Persuasion," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 59(3), pages 529-560, November.
    4. Kim, Jong-Hyeong, 2014. "The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences," Tourism Management, Elsevier, vol. 44(C), pages 34-45.
    5. Diana Gavilan & Maria Avello, 2020. "Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery," SAGE Open, , vol. 10(4), pages 21582440209, November.
    6. Rosbergen, Edward & Wedel, Michel & Pieters, Rik, 1997. "Analyzing visual attention tot repeated print advertising using scanpath theory," Research Report 97B32, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    7. Martí-Parreño, José & Bermejo-Berros, Jesús & Aldás-Manzano, Joaquín, 2017. "Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 55-63.
    8. Peter, Raja & Ramaseshan, B & Nayar, C.V, 2002. "Conceptual model for marketing solar based technology to developing countries," Renewable Energy, Elsevier, vol. 25(4), pages 511-524.
    9. Dass, Mayukh & Kohli, Chiranjeev & Kumar, Piyush & Thomas, Sunil, 2014. "A study of the antecedents of slogan liking," Journal of Business Research, Elsevier, vol. 67(12), pages 2504-2511.
    10. Brunner, Christian Boris & Baum, Matthias, 2020. "The impact of brand portfolios on organizational attractiveness," Journal of Business Research, Elsevier, vol. 106(C), pages 182-195.
    11. Chakravarty, Sugato & Dubinsky, Alan, 2005. "Individual investors' reactions to decimalization: Innovation diffusion in financial markets," Journal of Economic Psychology, Elsevier, vol. 26(1), pages 89-103, February.
    12. Vincenzo Russo & Riccardo Valesi & Anna Gallo & Rita Laureanti & Margherita Zito, 2020. "“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising," Social Sciences, MDPI, vol. 9(7), pages 1-22, July.
    13. Kowalczuk, Pascal & Siepmann (née Scheiben), Carolin & Adler, Jost, 2021. "Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study," Journal of Business Research, Elsevier, vol. 124(C), pages 357-373.
    14. Okazaki, Shintaro & Navarro, Angeles & Mukherji, Prokriti & Plangger, Kirk, 2019. "The curious versus the overwhelmed: Factors influencing QR codes scan intention," Journal of Business Research, Elsevier, vol. 99(C), pages 498-506.
    15. Song, Danyang & Wang, Shichao & Ou, Carol & Chen, Xi & Liu, Ruitao & Tang, Haihong, 2021. "How do video features matter in visual advertising? An elaboration likelihood model perspective," Other publications TiSEM 37845995-5426-470a-8630-8, Tilburg University, School of Economics and Management.
    16. Jiemiao Chen & Xiaojing Yang & Robert E. Smith, 2016. "The effects of creativity on advertising wear-in and wear-out," Journal of the Academy of Marketing Science, Springer, vol. 44(3), pages 334-349, May.
    17. Syrdal, Holly A. & Myers, Susan & Sen, Sandipan & Woodroof, Parker J. & McDowell, William C., 2023. "Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior," Journal of Business Research, Elsevier, vol. 163(C).
    18. Sebastian Zenker & Sibylle Petersen, 2014. "An Integrative Theoretical Model for Improving Resident-City Identification," Environment and Planning A, , vol. 46(3), pages 715-729, March.
    19. repec:dgr:rugsom:97b32 is not listed on IDEAS

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