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Nutritional and economic impact of five alternative front-of-pack nutritional labels: experimental evidence
[Prospective association between a dietary quality index based on a nutrient profiling system and cardiovascular disease risk]

Author

Listed:
  • Paolo Crosetto
  • Anne Lacroix
  • Laurent Muller
  • Bernard Ruffieux

Abstract

An incentivised laboratory framed field experiment with 691 subjects examined the impact of five front-of-pack labels (Multiple Traffic Lights; Reference Intakes; HealthStarRating; NutriScore and Système d’Etiquetage Nutritionnel Simplifié) on food shopping within a catalogue of 290 products. Using difference-in-difference, we estimate the between-label variability of within-subject changes in the shopping’s Food and Standards Agency aggregated nutritional score. All labels improve the nutritional quality (−1.56 FSA points on average). NutriScore is the most effective (−2.65), followed by HealthStarRating (−1.86). Behaviourally, subjects react mostly to the extreme values of the labels and not to intermediate values. Nutritional gains are not correlated with higher expenditure.

Suggested Citation

  • Paolo Crosetto & Anne Lacroix & Laurent Muller & Bernard Ruffieux, 2020. "Nutritional and economic impact of five alternative front-of-pack nutritional labels: experimental evidence [Prospective association between a dietary quality index based on a nutrient profiling sy," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 47(2), pages 785-818.
    • Handle: RePEc:oup:erevae:v:47:y:2020:i:2:p:785-818.
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    File URL: http://hdl.handle.net/10.1093/erae/jbz037
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    Cited by:

    1. Yu Na Lee & Laura Stortz & Mike von Massow & Christopher Kimmerer, 2023. "Impact of ‘‘high in” front‐of‐package nutrition labeling on food choices: Evidence from a grocery shopping experiment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 71(3-4), pages 277-301, September.
    2. Birgit Gassler & Claudia K. Faesel & Anke Moeser, 2023. "Toward a differentiated understanding of the effect of Nutri‐Score nutrition labeling on healthier food choices," Agribusiness, John Wiley & Sons, Ltd., vol. 39(1), pages 28-50, January.
    3. Alexander J. Stein & Marcelo Lima, 2022. "Sustainable food labelling: considerations for policy-makers," Review of Agricultural, Food and Environmental Studies, Springer, vol. 103(2), pages 143-160, June.
    4. Paolo Crosetto & Laurent Muller & Bernard Ruffieux, 2024. "Label or taxes: why not both? Testing nutritional mixed policies in the lab," Working Papers 2024-01, Grenoble Applied Economics Laboratory (GAEL).
    5. Luca Panzone & Guy Garrod & Felice Adinolfi & Jorgelina Di Pasquale, 2022. "Molecular marketing, personalised information and willingness‐to‐pay for functional foods: Vitamin D enriched eggs," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(3), pages 666-689, September.
    6. Braut, Beatrice & Zaccagni, Sarah, 2023. "Emotional reactions to food interventions: Evidence from an online survey," Research in Economics, Elsevier, vol. 77(3), pages 419-426.
    7. Á. Ní Choisdealbha & P. D. Lunn, 2020. "Green and Simple: Disclosures on Eco-labels Interact with Situational Constraints in Consumer Choice," Journal of Consumer Policy, Springer, vol. 43(4), pages 699-722, December.

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