The Effects of Advertising on the Demand for Vegetables
The effects of advertising are examined in a dynamic almost ideal demand system, applied to weekly demands for six fresh-vegetable groups in Norway. A number of restrictions regarding dynamics, advertising, homogeneity, symmetry and seasonality are tested. The static almost ideal demand system is rejected. The estimated own-price elasticities are negative, of reasonable magnitudes, statistically significant, and relatively more elastic in the long run than the short run. The results show no significant positive effects of advertising on vegetable consumption. Copyright 1995 by Oxford University Press.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Volume (Year): 22 (1995)
Issue (Month): 4 ()
|Contact details of provider:|| Postal: |
Fax: 01865 267 985
Web page: http://www.erae.oupjournals.org/
More information through EDIRC
|Order Information:||Web: http://www.oup.co.uk/journals|
When requesting a correction, please mention this item's handle: RePEc:oup:erevae:v:22:y:1995:i:4:p:481-94. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press)or (Christopher F. Baum)
If references are entirely missing, you can add them using this form.