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Socially Responsible Consumer Behaviour

Author

Listed:
  • Andrijana Kos Kavran

    (Polytechnic of Medimurje in Cakovec/Faculty of Economics Rijeka)

  • Ljerka Cerovic

    (Faculty of Economics Rijeka)

  • Adriana Jelusic

    (Faculty of tourism and hospitality management)

Abstract

The purpose of this paper is to examine the concept of social responsibility and to contribute to understanding of socially responsible consumer behaviour, that is, to determine the connection between certain models of behaviour of socially responsible consumers and movement of their income. The paper uses existing knowledge in the field of consumer preferences and utility, altruism and responsibility of an individual towards society and community. Methodologically, the paper relies on the consumer behaviour measurement scales of other researchers and TPB theory of human behaviour. The paper defines three dimensions of consumer social responsibility, socially responsible investment, green products, and good consumers, deepening the understanding of consumers social responsibility as qualitative basis for further scientific research, confirming the main scientific hypothesis of paper, and rejects the research hypothesis about positive correlation between consumers income and their willingness to allocate income for products of socially responsible companies.

Suggested Citation

  • Andrijana Kos Kavran & Ljerka Cerovic & Adriana Jelusic, 2015. "Socially Responsible Consumer Behaviour," Economy of eastern Croatia yesterday, today, tommorow, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 4, pages 703-712.
    • Handle: RePEc:osi:eecytt:v:4:y:2015:p:703-712
    as

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    File URL: http://www.efos.unios.hr/repec/osi/eecytt/PDF/EconomyofeasternCroatiayesterdaytodaytomorrow04/eecytt0470
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    References listed on IDEAS

    as
    1. Amanor-Boadu, Vincent & Schnitz, Casey, 2008. "Consumers and the Evolution of New Markets: The Case of the Ethical Foods," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6752, Southern Agricultural Economics Association.
    2. Johnson, Jennifer Wiggins & Rapp, Adam, 2010. "A more comprehensive understanding and measure of customer helping behavior," Journal of Business Research, Elsevier, vol. 63(8), pages 787-792, August.
    Full references (including those not matched with items on IDEAS)

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