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Where Does Corporate Social Responsibility Stand In Relation To Sustainability?

Author

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  • Nancy Diana Panta

    (Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Sibiu, Romania)

Abstract

The business competitive landscape of today is shaped by new challenges. In order to outperform their peers, companies seek to seize opportunities and manage the risks associated with the challenges that arise. To this adds the pressure of societies on organizations to be more transparent, ethical and responsible. Corporate Social Responsibility (CSR) and sustainability come in response to this increasing demand of societies by being a pivotal tool in the business area. Organizations of the 21st century can no longer ignore CSR and sustainability and should follow the steps of integrating them across all departments as part of their strategic policy. Sustainable organizations are required to direct their interest beyond the economical factor and extend their goals towards environmental and social aspects. By integrating environmental and social concerns in the daily operations of a company, new models of doing business emerge and a synergy with various stakeholder groups takes place. Although a significant amount of attention has been headed towards the conceptualisation of CSR and sustainability, they both remain contested concepts. Therefore, the present paper depicts the effort to follow the emergence and conceptualization of CSR and sustainability from their origins, to introduce the changing meaning of CSR and to bridge the gap between the two concepts. Through literature review, the paper will provide relevant theoretical underpinnings that link CSR and sustainability.

Suggested Citation

  • Nancy Diana Panta, 2018. "Where Does Corporate Social Responsibility Stand In Relation To Sustainability?," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 3(1), pages 84-93, March.
    • Handle: RePEc:ora:jrojbe:v:3:y:2018:i:1:p:84-93
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    References listed on IDEAS

    as
    1. Merle Ojasoo, 2016. "CSR reporting, stakeholder engagement and preventing hypocrisy through ethics audit," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 6(1), pages 1-14, December.
    2. Béatrice Parguel & Florence Benoît-Moreau & Fabrice Larceneux, 2011. "How Sustainability Ratings Might Deter "Greenwashing": A Closer Look at Ethical Corporate Communication," Post-Print halshs-00561187, HAL.
    3. C. Clark, 1939. "The Marginal Productivity Of Capital," The Economic Record, The Economic Society of Australia, vol. 15(1), pages 54-59, June.
    4. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    5. Colin Clark, 1939. "The Marginal Productivity Of Capital," The Economic Record, The Economic Society of Australia, vol. 15(3), pages 110-118, April.
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    8. MacGregor, Steven P. & Fontrodona, Joan, 2008. "Exploring the fit between CSR and innovation," IESE Research Papers D/759, IESE Business School.
    9. Mark Anthony Camilleri, 2017. "Corporate sustainability and responsibility: creating value for business, society and the environment," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 2(1), pages 59-74, September.
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    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Skruibytė Izolda, 2020. "The Problems of the Assessment of Corporate Social Responsibility in the International Context," Management of Organizations: Systematic Research, Sciendo, vol. 83(1), pages 93-112, June.

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    More about this item

    Keywords

    Corporate Social Responsibility; Sustainability; Stakeholders; Theoretical Framework;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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