IDEAS home Printed from https://ideas.repec.org/a/ora/jrojbe/v10y2025i1p134-142.html
   My bibliography  Save this article

EMERGING TREND IN TEACHING ENGLISH FOR SPECIFIC PORPOUSE: A CASE STUDY OF ChatGPT

Author

Listed:
  • Monica Ariana SIM

    (Department of International Business, Faculty of Economic Sciences, University of Oradea, Oradea, Romania)

  • Anamaria Mirabela POP

    (Department of International Business, Faculty of Economic Sciences, University of Oradea,)

  • Amalia Sturza

    (Faculty of Architecture, Cadastre and Construction, University of Oradea)

  • Simona-Veronica Caciora

    (Faculty of Electrical Engineering and Information Technology, University of Oradea)

Abstract

This paper examines the transformative impact of Artificial Intelligence (AI) on the field of English for Specific Purposes (ESP), with a particular emphasis on Business English. The study is constructed around whether AI will redefine teaching methodologies and enhance the effectiveness of ESP instruction. Focusing on a Business English course at the Faculty of Economic Sciences, University of Oradea, the study compares the effectiveness of AI-powered tools with traditional teaching methods. The paper explores both the benefits and challenges of incorporating AI technologies, highlighting ChatGPT as a key innovation in the ESP teaching process. It discusses the advantages of using AI, while also addressing potential obstacles, such as accessibility concerns, the need for AI systems to accurately interpret specialized terminology, and the reliance on technology, which may impact conventional teaching approaches. Additionally, the paper presents practical examples of AI-generated exercises tailored to Business English, showcasing the ability of AI to provide true-to-life adapted situations that enhance the learning experience. Finally, the paper tries to offer insights into future trends in language education and the evolving role of AI in shaping the landscape of ESP, particularly in Business English

Suggested Citation

  • Monica Ariana SIM & Anamaria Mirabela POP & Amalia Sturza & Simona-Veronica Caciora, 2025. "EMERGING TREND IN TEACHING ENGLISH FOR SPECIFIC PORPOUSE: A CASE STUDY OF ChatGPT," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 10(1), pages 134-142, March.
  • Handle: RePEc:ora:jrojbe:v:10:y:2025:i:1:p:134-142
    DOI: http://doi.org/10.47535/1991ojbe211
    as

    Download full text from publisher

    File URL: https://ojbe.steconomiceuoradea.ro/wp-content/uploads/2025/05/Sim_Monica.pdf
    Download Restriction: no

    File URL: https://libkey.io/http://doi.org/10.47535/1991ojbe211?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Firuz Kamalov & David Santandreu Calonge & Ikhlaas Gurrib, 2023. "New Era of Artificial Intelligence in Education: Towards a Sustainable Multifaceted Revolution," Sustainability, MDPI, vol. 15(16), pages 1-27, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Naima SAHLI & Khaldia BOUGHENA & Amina ABDELHADI, 2024. "A Systematic Review Of Empirical Studies On The Impact Of Artificial Intelligence On University Students’ Writing Skills," Annals of the University of Craiova, Series Psychology, Pedagogy, Teacher Training Department, University of Craiova, vol. 46(2), pages 285-297, December.
    2. Juan Huangfu & Ruoyuan Li & Junping Xu & Younghwan Pan, 2024. "Fostering Continuous Innovation in Creative Education: A Multi-Path Configurational Analysis of Continuous Collaboration with AIGC in Chinese ACG Educational Contexts," Sustainability, MDPI, vol. 17(1), pages 1-25, December.
    3. Reema Alsabt & Yusuf A. Adenle & Habib M. Alshuwaikhat, 2024. "Exploring the Roles, Future Impacts, and Strategic Integration of Artificial Intelligence in the Optimization of Smart City—From Systematic Literature Review to Conceptual Model," Sustainability, MDPI, vol. 16(8), pages 1-20, April.
    4. Wadim Strielkowski & Veronika Grebennikova & Alexander Lisovskiy & Guzalbegim Rakhimova & Tatiana Vasileva, 2025. "AI‐driven adaptive learning for sustainable educational transformation," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(2), pages 1921-1947, April.
    5. Maria Matsiola & Georgios Lappas & Anastasia Yannacopoulou, 2024. "Generative AI in Education: Assessing Usability, Ethical Implications, and Communication Effectiveness," Societies, MDPI, vol. 14(12), pages 1-15, December.
    6. Imjai, Narinthon & Yordudom, Tanakrit & Yaacob, Zulnaidi & Saad, Nor Hasliza Md & Aujirapongpan, Somnuk, 2025. "Impact of AI literacy and adaptability on financial analyst skills among prospective Thai accountants: The role of critical thinking," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
    7. Dejan Ravšelj & Damijana Keržič & Nina Tomaževič & Lan Umek & Nejc Brezovar & Noorminshah A. Iahad & Ali Abdulla Abdulla & Anait Akopyan & Magdalena Waleska Aldana Segura & Jehan AlHumaid & Mohamed Fa, 2025. "Higher education students’ perceptions of ChatGPT: A global study of early reactions," PLOS ONE, Public Library of Science, vol. 20(2), pages 1-53, February.
    8. Firuz Kamalov & Hana Sulieman & Sherif Moussa & Jorge Avante Reyes & Murodbek Safaraliev, 2024. "Powering Electricity Forecasting with Transfer Learning," Energies, MDPI, vol. 17(3), pages 1-13, January.
    9. Lin Xiao & How Shwu Pyng & Ahmad Fauzi Mohd Ayub & Zhihui Zhu & Jianping Gao & Zehu Qing, 2025. "University Students’ Usage of Generative Artificial Intelligence for Sustainability: A Cross-Sectional Survey from China," Sustainability, MDPI, vol. 17(8), pages 1-20, April.
    10. Patrik T Hultberg & David Santandreu Calonge & Firuz Kamalov & Linda Smail, 2024. "Comparing and assessing four AI chatbots’ competence in economics," PLOS ONE, Public Library of Science, vol. 19(5), pages 1-20, May.
    11. Yugang He, 2024. "Artificial intelligence and socioeconomic forces: transforming the landscape of religion," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.
    12. Sahan Bulathwela & María Pérez-Ortiz & Catherine Holloway & Mutlu Cukurova & John Shawe-Taylor, 2024. "Artificial Intelligence Alone Will Not Democratise Education: On Educational Inequality, Techno-Solutionism and Inclusive Tools," Sustainability, MDPI, vol. 16(2), pages 1-20, January.
    13. Norazlinda Hj Mohammad & Norena Abd Karim Zamri & Mastura Roni & Siti Nur Izyandiyana Ab Hadi & Siti Fairuz Nurr Sadikan & Sulaiman Mahzan, 2025. "Navigating AI Ethics in Malaysian Universities: Addressing Privacy, Integrity, and Bias," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 2451-2465, January.

    More about this item

    Keywords

    AI; ESP; teaching; ChatGPT; advantages; challenges;
    All these keywords.

    JEL classification:

    • F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies; Fragmentation
    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:jrojbe:v:10:y:2025:i:1:p:134-142. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tomina SAVEANU The email address of this maintainer does not seem to be valid anymore. Please ask Tomina SAVEANU to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.