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“Innovation Prism” – Measuring Two Intellectual Poles of Performance: Which Contribute Matters?


  • D. Ramadevi

    (Alliance University, India)

  • D. Sangeetha

    (Alliance University, India)


This study attempts to shed light on the intellectual capital assets of creativity and innovation in result to the performance management. In analyzing the relevant literature on performance measurement of Intellectual Capital (IC) – creativity and innovation, it emerges that the benefits of measuring and reporting has been linked to value creation. In order to provide a deeper understanding of the character and role of IC and adequate IC indicators, the main aim of this study is to propose a strategic model “Innovation Prism” for measuring Intellectual Capital. The study also investigates the employee intrinsic inspiration as a mediator between contextual factors and employee creativity. Data were collected through convenient sampling from employees working in service firms in India. Based on the findings, employee creativity has shown a significant positive relation with organization innovation capability of Indian Service firms. The outcome of the study also provides the important implications to the researchers, policy and decision makers.

Suggested Citation

  • D. Ramadevi & D. Sangeetha, 2017. "“Innovation Prism” – Measuring Two Intellectual Poles of Performance: Which Contribute Matters?," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(3), pages 197-204, September.
  • Handle: RePEc:ods:journl:v:6:y:2017:i:3:p:197-204

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    References listed on IDEAS

    1. Edvinsson, Leif & Sullivan, Patrick, 1996. "Developing a model for managing intellectual capital," European Management Journal, Elsevier, vol. 14(4), pages 356-364, August.
    2. Linda Argote & Bill McEvily & Ray Reagans, 2003. "Managing Knowledge in Organizations: An Integrative Framework and Review of Emerging Themes," Management Science, INFORMS, vol. 49(4), pages 571-582, April.
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