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Competitive Forces on the Ukrainian Pharmaceutical Market: Evaluation Aspects

Author

Listed:
  • Hanna Olasiuk

    (University of Economics and Law “KROK”, Ukraine)

Abstract

Nowadays strong market position of a company is not only about figures of revenue and profit, but also the ability to build sustainable relationships with consumers, suppliers and competitors. From this standpoint, there has been developed a model for evaluating companies’ position in competitive environment. Grounding on postulates of M. Porter’s model of competitive forces, we suggested the model that encounters quantitative and qualitative parameters. Financial implications of skillful operational management bring about proper balance between amounts of receivables and payables that jointly give certain bargaining power on the market. Developed model showed three behavioral patterns toward riskiness of managerial decisions, namely high-risky, medium and low-risky competitive strategies. Level of risk depends on the ability to make challenging decisions regarding sales, purchasing and financial issues. On a highly competitive market, companies retain market share by sacrificing financial indicators of receivables, payables, returns on equity and assets.

Suggested Citation

  • Hanna Olasiuk, 2017. "Competitive Forces on the Ukrainian Pharmaceutical Market: Evaluation Aspects," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(3), pages 186-196, September.
  • Handle: RePEc:ods:journl:v:6:y:2017:i:3:p:186-196
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    References listed on IDEAS

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