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Competitive Advantages And Competitive Strategies Of Small And Medium-Sized Enterprises

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  • RADOSTINA EMILOVA YULEVA

    (South-West University "NeofitRilski", Blagoevgrad)

Abstract

Modern conditions of the external environment, put a number of tests on small and medium-sized enterprises, they also provide a number of opportunities, especially for those who have an appropriate strategy to benefit from them, which is a prerequisite for the acquisition of Competitive advantages. Small and medium-sized enterprises are looking for changes, experimenting with new business models and do not blindly follow the imposed traditions of doing business, are becoming increasingly important in a modern plan. The main objective of this article is to clarify the nature and peculiarities of the competitive advantages of small and medium-sized enterprises, identify the main types of competitive advantages and competitive strategies. The main research methods used in the development are content analysis, method of analysis and synthesis, intuitive and systematic approach.

Suggested Citation

  • Radostina Emilova Yuleva, 2019. "Competitive Advantages And Competitive Strategies Of Small And Medium-Sized Enterprises," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 16(1), pages 71-81.
    • Handle: RePEc:neo:journl:v:16:y:2019:i:1:p:71-81
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    References listed on IDEAS

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    1. Donald F. Kuratko & David B. Audretsch, 2009. "Strategic Entrepreneurship: Exploring Different Perspectives of an Emerging Concept," Entrepreneurship Theory and Practice, , vol. 33(1), pages 1-17, January.
    2. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
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    More about this item

    Keywords

    competitiveness; competitive advantages; competitive strategies; enterprise;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other

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