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Digitalisation strategies of Russian industrial companies: 'Anchors of stability' and key changes over fi ve years of uncertainty and shocks

Author

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  • Ruzhanskaya, L.

    (Ural Federal University named after the fi rst President of Russia B. N. Yeltsin, Yekaternburg, Russia)

  • Kuzyk, M.

    (National Research University Higher School of Economics (HSE University), Moscow, Russia)

Abstract

The paper discusses the shifts in the determinants of digitalization processes in the Russian manufacturers under the impact of shocks in recent years. How are digitalization strategies changing in companies? What factors of digitalization remained relevant? What directions in digitalisation is the government setting? Empirical analysis based on two waves of a survey by the National Research University "Higher School of Economics" of manufacturing companies (2018 and 2022) revealed the increasing involvement of companies in the orbit of digital transformation, with participation in foreign economic activity, implementation of innovative development models and organizational flexibility playing a decisive role in such decisions. Government support is linked to the application of digital technologies by companies but does not contribute to a strategy of comprehensive digitalization of business. Shocks in the economy are associated with the spread of digital expansion and flexibility strategies, as well as the anchoring digital leadership to the exporters and large integrated businesses.

Suggested Citation

  • Ruzhanskaya, L. & Kuzyk, M., 2025. "Digitalisation strategies of Russian industrial companies: 'Anchors of stability' and key changes over fi ve years of uncertainty and shocks," Journal of the New Economic Association, New Economic Association, vol. 67(2), pages 264-272.
    • Handle: RePEc:nea:journl:y:2025:i:67:p:264-272
    DOI: 10.31737/22212264_2025_2_264-272
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    References listed on IDEAS

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    1. Adelheid Holl & Ruth Rama, 2024. "Spatial Patterns and Drivers of SME Digitalisation," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 5625-5649, June.
    2. L. S. Ruzhanskaya & M. G. Kuzyk & Yu. V. Simachev & A. A. Fedyunina, 2023. "End-to-end digitalization factors: Challenges for Russian manufacturers," Voprosy Ekonomiki, NP Voprosy Ekonomiki, issue 9.
    3. Alessandra Catozzella & Marco Vivarelli, 2016. "The possible adverse impact of innovation subsidies: some evidence from Italy," International Entrepreneurship and Management Journal, Springer, vol. 12(2), pages 351-368, June.
    4. Oleg Mariev & Natalia Davidson & Karina Nagieva & Andrey Pushkarev, 2023. "Innovations and their complementarities: which types of innovations drive export performance?," Post-Communist Economies, Taylor & Francis Journals, vol. 35(7), pages 708-743, October.
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    Keywords

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    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods

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