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Struktura rynku bankowości mobilnej w Polsce − analiza wybranych wskaźników jego funkcjonowania

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  • Mirosława Kaczmarek

    (Uniwersytet Ekonomiczny w Poznaniu, Katedra Badań Rynku i Usług)

Abstract

Celem artykułu jest zidentyfikowanie charakterystycznych cech struktury rynku bankowości mobilnej w Polsce. Analizy dokonano na podstawie wybranych wskaźników, informujących o zakresie wykorzystania mobilnego kanału dystrybucji usług bankowych (w tym aplikacji mobilnych) przez indywidualnych klientów banków. Wskaźniki zostały skonstruowane w oparciu o dane publikowane w kwartalnych raportach PRNews.pl. W analizie wskaźników zastosowano dwie metody: metodę rangowania cech i metodę k-średnich. Obydwie metody pozwoliły wyodrębnić kilka grup banków, różniących się stopniem wykorzystania przez klientów indywidualnych kanału mobilnego w realizacji operacji bankowych, oraz określić charakterystyczne cechy struktury rynku bankowości mobilnej w Polsce.

Suggested Citation

  • Mirosława Kaczmarek, 2018. "Struktura rynku bankowości mobilnej w Polsce − analiza wybranych wskaźników jego funkcjonowania," Bank i Kredyt, Narodowy Bank Polski, vol. 49(2), pages 145-168.
    • Handle: RePEc:nbp:nbpbik:v:49:y:2018:i:2:p:145-168
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    References listed on IDEAS

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    4. Krzysztof Biernacki, 2013. "E-Banking Innovations In Poland," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 13(2), pages 49-57, July.
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    Keywords

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    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance

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