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Decision support system for promotion of Faculty of Business and Economics Mendel University

Author

Listed:
  • Pavel Turčínek

    (Ústav informatiky, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika)

  • Arnošt Motyčka

    (Ústav informatiky, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika)

Abstract

Decreasing number of secondary school graduates means that, for college, it becomes more difficult to fulfill guide number of newly admitted students. In order to maintain an optimum number of registered students, the Faculty of Business and Economics decided to support activities which increase the interest of its accredited programs.Potential students should be treated as customers to whom we want to offer a product - knowledge, skills and competencies. Promoting study programs PEF MENDELU is handled by PR department in collaboration with several students.Availability of resources for promotion is limited. It is crucial to deciding how to deal with these sources. By creating a system for monitoring and decision support, we provide all interested collaborators tool to improve decision-making processes.The system itself will be built on the tools of Business Intelligence (BI) that can observe consumer trends, identify customer segments and other important information. The BI emphasizes the use of OLAP technology for data processing. In the collected data about students is hidden a large amount of information that can be obtained using techniques such as knowledge discovery in databases.This article aims to describe the methodology for solving problems and show the application, which result in support of decision-making processes in the propagation PEF MENDELU, which should also lead to the efficiency of spending on this activity.

Suggested Citation

  • Pavel Turčínek & Arnošt Motyčka, 2012. "Decision support system for promotion of Faculty of Business and Economics Mendel University," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 60(2), pages 443-448.
    • Handle: RePEc:mup:actaun:actaun_2012060020443
    DOI: 10.11118/actaun201260020443
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    References listed on IDEAS

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    1. Clyde Holsapple, 2008. "DSS Architecture and Types," International Handbooks on Information Systems, in: Handbook on Decision Support Systems 1, chapter 9, pages 163-189, Springer.
    2. Frada Burstein & Clyde Holsapple, 2008. "Handbook on Decision Support Systems 1," International Handbooks on Information Systems, Springer, number 978-3-540-48713-5, November.
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    Cited by:

    1. Kooths, Stefan & Plödt, Martin & van Roye, Björn & Scheide, Joachim, 2014. "Makroprudenzielle Finanzmarktpolitik: Nationale Handlungsoptionen im Euroraum," Kiel Discussion Papers 541/542, Kiel Institute for the World Economy (IfW Kiel).

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