IDEAS home Printed from https://ideas.repec.org/a/mth/bmsmti/v12y2021i2p172-181.html

A Conceptual Framework for Describing the Role of Employer Branding, Person-Organization Fit and Employee Engagement in Shaping Organizational Citizenship Behavior

Author

Listed:
  • Alaa Ibrahim Lary
  • Rosmini Omar

Abstract

The small and medium-sized enterprises (SME) play a fundamental role in providing job opportunities and supporting national economy. Therefore, it is essential to increase SMEs’ contributions to the economy by examining the factors that positively impact performance. As one of the main obstacles that hinder SMEs’ performance is workforce-related, then organizational citizenship behavior (OCB) can contribute to performance improvement. Consequently, the current research’s concern is to identify factors that are associated with employee OCB. To this end, employer branding, employee engagement and person-organization fit are proposed as antecedents of the OCB. This study contributes to the literature by identifying determinants of OCB and providing a framework that improves OCB.

Suggested Citation

  • Alaa Ibrahim Lary & Rosmini Omar, 2021. "A Conceptual Framework for Describing the Role of Employer Branding, Person-Organization Fit and Employee Engagement in Shaping Organizational Citizenship Behavior," Business Management and Strategy, Macrothink Institute, vol. 12(2), pages 172-181, December.
    • Handle: RePEc:mth:bmsmti:v:12:y:2021:i:2:p:172-181
    as

    Download full text from publisher

    File URL: https://www.macrothink.org/journal/index.php/bms/article/download/19050/14861
    Download Restriction: no
    File URL: https://www.macrothink.org/journal/index.php/bms/article/view/19050
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Dorothea Wahyu Ariani, 2013. "The Relationship between Employee Engagement, Organizational Citizenship Behavior, and Counterproductive Work Behavior," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 4(2), pages 46-56, March.
    2. Vijay Kumar Shrotryia & Upasana Dhanda, 2019. "Content Validity of Assessment Instrument for Employee Engagement," SAGE Open, , vol. 9(1), pages 21582440188, February.
    3. Uzair Khuwaja & Kaleem Ahmed & Ghulam Abid & Ahmad Adeel, 2020. "Leadership and employee attitudes: The mediating role of perception of organizational politics," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1720066-172, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lanlan Gao & Rupert Ward & Carlo Fabricatore, 2023. "Guidelines of Serious Game Design for Promoting Reframing," Simulation & Gaming, , vol. 54(1), pages 68-84, February.
    2. Hyo Sun Jung & Kyung Hwa Seo & Hye Hyun Yoon, 2020. "The Importance of Leader Integrity on Family Restaurant Employees’ Engagement and Organizational Citizenship Behaviors: Exploring Sustainability of Employees’ Generational Differences," Sustainability, MDPI, vol. 12(6), pages 1-12, March.
    3. Ms. Ginu George & Dr. Binoy Joseph, 2014. "A Study on Employees’ Engagement Level in Travel Organisations with Reference to Karnataka," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 5(3), pages 08-15, September.
    4. Rana Muhammad Shahid Yaqub & Nazim Hussain & Shanayyara Mahmood & Zahra Farooq, 2021. "Linking Compensation, Employee Engagement, Employee Loyalty And Organizational Performance: The Mediating Role Of Organization Commitment," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(3), pages 17-32.
    5. Gargi Sandilya & Shubham Gupta, 2017. "Comparative Study of Employee Engagement in M/S. Penam Laboratories Ltd. and M/S. Shree Nath Life Sciences Pvt. Ltd. in the Pharmaceutical Sector," SBS Journal of Applied Business Research (SBS-JABR), SBS Swiss Business School, vol. 5, pages 4-27.
    6. Tilahun Kidane Diko & Shabnam Saxena, 2023. "Antecedents and outcome of employee engagement: Empirical study of Ethiopian public higher education institutions," SN Business & Economics, Springer, vol. 3(8), pages 1-30, August.
    7. Md. Aftab Uddin & Shetu Ranjan Biswas & Swadip Bhattacharjee & Mouri Dey & Monowar Mahmood, 2021. "Inspiring employees' ecological behaviors: The roles of corporate environmental strategy, biospheric values, and eco‐centric leadership," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2367-2381, July.
    8. Karen Dwumah & Peter Sappor & Francis Atta Sarpong, 2025. "Navigating the Green Path: Strategies for Enhancing Organizational Citizenship Behavior for the Environment Through Green HRM Practices," Business Strategy and the Environment, Wiley Blackwell, vol. 34(3), pages 3045-3061, March.
    9. Ayman Alshaabani & Farheen Naz & Róbert Magda & Ildikó Rudnák, 2021. "Impact of Perceived Organizational Support on OCB in the Time of COVID-19 Pandemic in Hungary: Employee Engagement and Affective Commitment as Mediators," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
    10. Behl, Abhishek & Jayawardena, Nirma & Ishizaka, Alessio & Gupta, Manish & Shankar, Amit, 2022. "Gamification and gigification: A multidimensional theoretical approach," Journal of Business Research, Elsevier, vol. 139(C), pages 1378-1393.
    11. Waleed Alzamil & Sarah Abdulkareem Salih & Sumarni Ismail & Ali Ajlan & Athira Azmi, 2023. "Factors Affecting Social Learning in Nearby Pockets on Tropical Campus Grounds: Towards a Sustainable Campus," Sustainability, MDPI, vol. 15(24), pages 1-22, December.
    12. repec:rbs:ijbess:v:7:y:2025:i:5:p:80-90 is not listed on IDEAS
    13. Mónica Rojas-Chaves & Manuel Lucas-Matheu & Gracia Castro-Luna & Tesifón Parrón-Carreño & Bruno José Nievas-Soriano, 2022. "Validation of a Scale on Society’s Attitudes towards the Sexuality of Women with Intellectual Disabilities—Survey Study," IJERPH, MDPI, vol. 19(20), pages 1-10, October.
    14. Maruša Premru & Matej Černe & Robert Buch, 2023. "Where You Lead, I Will Follow: Leader–Member Exchange,Motivation to Lead and Employee Counterproductive Work Behavior," SAGE Open, , vol. 13(4), pages 21582440231, December.
    15. Nur Farah Ain Abd Shukor & Norlaile Salleh Hudin & Nur Shahira Ahmad, 2025. "Evaluating Content Validity in Developing an Unregistered Childcare Monitoring Model to Mitigate Perceived Risk," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(2), pages 2233-2244, February.
    16. Theresa Obuobisa-Darko & Victoria Tsedzah, 2021. "Human Resource Development Climate and Employee Engagement in Developing Countries," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(6), pages 150-150, July.
    17. José M. Peiró & David Montesa & Aida Soriano & Malgorzata W. Kozusznik & Esther Villajos & Jorge Magdaleno & Nia Plamenova Djourova & Yarid Ayala, 2021. "Revisiting the Happy-Productive Worker Thesis from a Eudaimonic Perspective: A Systematic Review," Sustainability, MDPI, vol. 13(6), pages 1-27, March.
    18. Chalani Lasanthika & Kamani Wanigasuriya & Usha Hettiaratchi & Thamara Dilhani Amarasekara & Christine Sampatha Evangeline Goonewardena, 2023. "Psychometric properties of End Stage Renal Disease-Adherence Questionnaire-Sinhalese version among patients receiving haemodialysis," PLOS ONE, Public Library of Science, vol. 18(10), pages 1-14, October.
    19. Maria Luisa Giancaspro & Antonino Callea & Amelia Manuti, 2022. "“I Like It like That”: A Study on the Relationship between Psychological Capital, Work Engagement and Extra-Role Behavior," Sustainability, MDPI, vol. 14(4), pages 1-17, February.
    20. Yung-Lun Liu & Pen-Fa Ko & Jui-Te Chiang, 2021. "Developing an Evaluation Model for Monitoring Country-Based Tourism Competitiveness," SAGE Open, , vol. 11(3), pages 21582440211, September.
    21. Sabina Baniya Chhetri, 2017. "Antecedents and Consequences of Job Engagement: Empirical Study of Bank Employees," Business Perspectives and Research, , vol. 5(2), pages 167-179, July.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:bmsmti:v:12:y:2021:i:2:p:172-181. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office The email address of this maintainer does not seem to be valid anymore. Please ask Technical Support Office to update the entry or send us the correct address (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/bms .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.