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Perceived Risk and Acceptance of Using Alipay in Online Commerce

Author

Listed:
  • Wushuang Li
  • Junyi Li
  • Chin Fei Goh
  • Owee Kowang Tan

Abstract

This paper examines perceived risk and the acceptance of Alipay in e-commerce by studying factors that influence the adoption of this innovative technology by Chinese consumers. In testing perceived risk, perceived ease of use, and perceived usefulness in user intention, the TAM was adopted, including trust. Data were collected from 145 respondents through a survey questionnaire and were then analyzed using SmartPLS 4.0. The research showed that perceived risk and perceived ease of use significantly influence the acceptance of Alipay. Perceived ease of use and perceived usefulness were found to be strongly related to adoption intention. These findings reflect the complexity of consumer choices in payment systems and further show the desire for perceived risk to be countered by measures aimed at increasing usability and building confidence in the online platform of Alipay. This study provides a deeper understanding of the consumer decision-making process within the electronic commerce environment and underlines some very important implications for developers and policymakers interested in improving the user experience and safety of digital payment solutions.

Suggested Citation

  • Wushuang Li & Junyi Li & Chin Fei Goh & Owee Kowang Tan, 2025. "Perceived Risk and Acceptance of Using Alipay in Online Commerce," Business and Economic Research, Macrothink Institute, vol. 15(4), pages 106-118, December.
    • Handle: RePEc:mth:ber888:v:15:y:2025:i:4:p:106-118
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    References listed on IDEAS

    as
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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