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Horizontal and Vertical Value Creation in Bankrobotics and the AI-Washing Phenomenon

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  • Alexandra Prisznyak

    (University of Pecs)

Abstract

Artificial intelligence, machine learning, intelligent robots and related innovative technologies are emerging as driving forces that are reprogramming the traditional remnants of the banking sector. The purpose of this groundbreaking study is to localise the concept of bankrobotics, clarify the conceptualisation of bankrobotics technologies and analyse their applications in banking. Their value creation is interpreted along vertical and horizontal dimensions. On the basis of in-depth interviews, the approach and implementation of their organisational adoption are discussed, along with the factors inhibiting value creation. The author proposes the classification of partner chain-based AI systems, the introduction of incident databases and the establishment of disclosure obligations regarding investments in bankrobotics, to avoid the spread of the AI-washing phenomenon in the banking sector.

Suggested Citation

  • Alexandra Prisznyak, 2023. "Horizontal and Vertical Value Creation in Bankrobotics and the AI-Washing Phenomenon," Financial and Economic Review, Magyar Nemzeti Bank (Central Bank of Hungary), vol. 22(3), pages 97-122.
    • Handle: RePEc:mnb:finrev:v:22:y:2023:i:3:p:97-122
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    File URL: https://en-hitelintezetiszemle.mnb.hu/letoltes/fer-22-3-st4-prisznyak.pdf
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    Cited by:

    1. Beckert, Bernd & Kroll, Henning, 2024. "Definition of the research and innovation field of "Artificial Intelligence" and approaches to determining quality," Discussion Papers "Innovation Systems and Policy Analysis" 88, Fraunhofer Institute for Systems and Innovation Research (ISI).

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    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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