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Types And Sources Of Value Creation Within The Context Of Company Management

Author

Listed:
  • Kolesnik, N.A.

    (Laboratory for Network Organizational Forms of National Research University "Higher School of Economics")

Abstract

The interrelation of the value types is established in the article: economic value, marketing value, firm value or managerial approach to value. The core role of marketing value for competitiveness is demonstrated. Author systemizes different types of marketing value (according to contemporary academic publications) by forms, sources and value creation participants . The paper could facilitate complex approach for customer value analysis and creation.

Suggested Citation

  • Kolesnik, N.A., 2014. "Types And Sources Of Value Creation Within The Context Of Company Management," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_9_14
    as

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    File URL: http://www.marketing-mba.ru/article/v3_14/Kolesnik.pdf
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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