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Service Innovation Processes in SMEs in Upper Austria

Author

Listed:
  • Alexandra Fratricova

    (University of Applied Sciences Upper Austria, Steyr, Austria)

  • Margarethe Uberwimmer

    (University of Applied Sciences Upper Austria, Steyr, Austria)

  • Robert Fureder

    (University of Applied Sciences Upper Austria, Steyr, Austria)

Abstract

Due to the increasing global competitiveness, companies have to continuously expand their offer of innovative products and services. Upper Austria is the most competitive region of Austria and one of the most innovative regions in Europe. Despite its success and prosperity, the local SMEs have not yet managed to exploit their full innovation potential. This paper analyses the literature background on the topic of innovation in SMEs in the spheres of management and organization, resources, collaboration, KPIs, and innovation processes, as a part of the Interreg SIP-SME (Service innovation processes for small and medium-sized enterprises) project. Subsequently, the results from the in-depth interviews with Upper Austrian innovation experts are presented and compared to the literature findings. The authors found that the experts confirmed the necessity of formalization of processes, the importance of human resources and know-how, specific organizational and managerial prerequisites, as well as the problematic areas in the measurement of innovation potential and activities. Differences were found in the aspects of company attributes and their effect on innovation success as well as the reasons of employee unwillingness and reluctance to engage in innovation activities. Problematic areas of implementing innovation in local SMEs were identified.

Suggested Citation

  • Alexandra Fratricova & Margarethe Uberwimmer & Robert Fureder, 2020. "Service Innovation Processes in SMEs in Upper Austria," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 5(3), pages 26-31, March.
    • Handle: RePEc:mgs:jibrme:v:5:y:2020:i:3:p:26-31
    DOI: 10.18775/jibrm.1849-8558.2015.53.3004
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    References listed on IDEAS

    as
    1. Acs, Zoltan J & Audretsch, David B, 1988. "Innovation in Large and Small Firms: An Empirical Analysis," American Economic Review, American Economic Association, vol. 78(4), pages 678-690, September.
    2. Chong Ju Choi & Carla C. J. M. Millar & Caroline Y. L. Wong, 2005. "Knowledge and Measurement," Palgrave Macmillan Books, in: Knowledge Entanglements, chapter 0, pages 77-96, Palgrave Macmillan.
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    More about this item

    Keywords

    Investment efficiency; Earnings management; Audit quality; Over-investments;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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