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Miért üresek a labdarúgó-stadionok lelátói? A sportfogyasztástól való tartózkodási skála adaptációja
[Why are football stadiums empty? Adaptation of the Constraints on Sport Consumption Scale]

Author

Listed:
  • Balogh, Renátó
  • Bácsné Bába, Éva

Abstract

A passzív sportfogyasztási szokásokkal kapcsolatos korábbi hazai kutatások jellemzően a szurkolók motivációjának feltárására törekedtek. Jelen vizsgálatban a másik oldal, a potenciálisan bevonzható nézők, azaz a mérkőzésektől eddig távol maradók döntésének hátterében meghúzódó okok feltárását tűztük ki célul. 1064 fős elemszámú kérdőíves felmérésünk válaszadói azon városok lakói közül kerültek ki, ahol a magyar nemzeti bajnokság első osztályában versenyző labdarúgócsapatot működtető klub van, vagyis a válaszadóknak meglett volna a lehetőségük, hogy kilátogassanak a mérkőzésekre. Eredményeink alapján megállapíthatjuk, hogy a távolmaradókat leginkább a sporttal kapcsolatos - kontraproduktív - állami intézkedések, illetve más szabadidős programok fogják vissza a magyar labdarúgó-mérkőzések látogatásától. A csekély helyszíni nézői érdeklődésért felmérésünk szerint nem kizárólag és nem is elsősorban a mérkőzések alacsony színvonala vagy a helyi csapat sikereinek hiánya a felelős, hanem sokkal inkább az, hogy az emberek a labdarúgó-mérkőzéseknél jobban kedvelnek más szabadidős programokat. A helyzeten a klubok üzleti alapú működésre való átállása mellett a passzív sportfogyasztási kultúra, valamint a klubok lokális beágyazódásának megteremtése és erősítése javíthat. Journal of Economic Literature (JEL) kód: Z20.

Suggested Citation

  • Balogh, Renátó & Bácsné Bába, Éva, 2023. "Miért üresek a labdarúgó-stadionok lelátói? A sportfogyasztástól való tartózkodási skála adaptációja [Why are football stadiums empty? Adaptation of the Constraints on Sport Consumption Scale]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(6), pages 690-708.
    • Handle: RePEc:ksa:szemle:2129
    DOI: 10.18414/KSZ.2023.6.690
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    References listed on IDEAS

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    1. Wladimir Andreff & Stefan Szymanski, 2006. "Handbook on the Economics of Sport," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00270122, HAL.
    2. Tim Pawlowski & Georgios Nalbantis, 2015. "Competition format, championship uncertainty and stadium attendance in European football - a small league perspective," Applied Economics, Taylor & Francis Journals, vol. 47(38), pages 4128-4139, August.
    3. Yinle Huang & Brian P. Soebbing, 2022. "The novelty effect and on-field team performance in new sports facilities: the case of the Canadian Football League," Sport Management Review, Taylor & Francis Journals, vol. 25(1), pages 188-205, January.
    4. Wladimir Andreff & Stefan Szymanski (ed.), 2006. "Handbook on the Economics of Sport," Books, Edward Elgar Publishing, number 3274.
    5. Unghváry, Tamás & Taralik, Krisztina & Csernák, József, 2018. "Fogyasztói Trendek Jelene És Jövője Az Okostelefon-Piacon Egy Primer Kutatás Alapján," Acta Carolus Robertus, Karoly Robert University College, vol. 8(1).
    6. Bernd Frick & Pamela Wicker, 2018. "The Monetary Value of Having a First Division Bundesliga Team to Local Residents," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 70(1), pages 63-103, February.
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    JEL classification:

    • Z20 - Other Special Topics - - Sports Economics - - - General

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