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A kiskereskedelmi árrögzítés versenyfokozó hatása
[The competition-enhancing effect of retail price maintenance]

  • Bakó, Barna


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    A kiskereskedelmi árrögzítés évtizedek óta vitatott kérdés a közgazdasági elméletben. Az Egyesült Államok legfelsőbb bíróságának közelmúltbeli döntése - megszüntetve az ilyen típusú árkorlátozások önmagában törvénytelennek ítélését - ismételten felhívta a figyelmet az adott problémakörre. Cikkünkben az árrögzítés eddig mellőzött versenyfokozó hatásával foglalkozunk. A megszokott statikus modellek helyett dinamikus környezetet feltételezve, arra a következtetésre jutunk, hogy egy profitmaximalizáló termelőnek számos esetben célszerű kiskereskedelmi árrögzítést alkalmazni egy esetlegesen kialakuló forgalmazói kartell megelőzésére, amelynek egyértelműen pozitív hatása van nemcsak a termelő profitjára, hanem a kialakuló fogyasztói többletre nézve is. Amellett érvelünk, hogy indokolatlan a még mindig uralkodó, a legtöbb ország versenyszabályozásában tetten érhető, önmagában törvénytelennek minősített megítélés a vertikális árkorlátozásokkal kapcsolatban. Journal of Economic Literature (JEL) kód: C61, D43, L41, L51, K21.

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    Article provided by Közgazdasági Szemle Alapítvány (Economic Review Foundation) in its journal Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences).

    Volume (Year): LVII (2010)
    Issue (Month): 7 ()
    Pages: 666-676

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    Handle: RePEc:ksa:szemle:1184
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    Order Information: Postal: Közgazdasági Szemle Alapítvány (Economic Review Foundation) Budapest, Budaörsi út 45., 1112, Hungary
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    1. Joseph J. Spengler, 1950. "Vertical Integration and Antitrust Policy," Journal of Political Economy, University of Chicago Press, vol. 58, pages 347.
    2. Jean Tirole, 1988. "The Theory of Industrial Organization," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262200716.
    3. Ilya Segal & Michael D. Whinston, 2003. "Robust Predictions for Bilateral Contracting with Externalities," Econometrica, Econometric Society, vol. 71(3), pages 757-791, 05.
    4. Daniel P. O'Brien & Greg Shaffer, 1992. "Vertical Control with Bilateral Contracts," RAND Journal of Economics, The RAND Corporation, vol. 23(3), pages 299-308, Autumn.
    5. Jullien, Bruno & Rey, Patrick, 2000. "Resale Price Maintenance and Collusion," CEPR Discussion Papers 2553, C.E.P.R. Discussion Papers.
    6. Hart, O. & Tirole, J., 1990. "Vertical Integration And Market Foreclosure," Working papers 548, Massachusetts Institute of Technology (MIT), Department of Economics.
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