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A kiskereskedelmi árrögzítés versenyfokozó hatása
[The competition-enhancing effect of retail price maintenance]

  • Bakó, Barna

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    A kiskereskedelmi árrögzítés évtizedek óta vitatott kérdés a közgazdasági elméletben. Az Egyesült Államok legfelsőbb bíróságának közelmúltbeli döntése - megszüntetve az ilyen típusú árkorlátozások önmagában törvénytelennek ítélését - ismételten felhívta a figyelmet az adott problémakörre. Cikkünkben az árrögzítés eddig mellőzött versenyfokozó hatásával foglalkozunk. A megszokott statikus modellek helyett dinamikus környezetet feltételezve, arra a következtetésre jutunk, hogy egy profitmaximalizáló termelőnek számos esetben célszerű kiskereskedelmi árrögzítést alkalmazni egy esetlegesen kialakuló forgalmazói kartell megelőzésére, amelynek egyértelműen pozitív hatása van nemcsak a termelő profitjára, hanem a kialakuló fogyasztói többletre nézve is. Amellett érvelünk, hogy indokolatlan a még mindig uralkodó, a legtöbb ország versenyszabályozásában tetten érhető, önmagában törvénytelennek minősített megítélés a vertikális árkorlátozásokkal kapcsolatban. Journal of Economic Literature (JEL) kód: C61, D43, L41, L51, K21.

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    Article provided by Közgazdasági Szemle Alapítvány (Economic Review Foundation) in its journal Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences).

    Volume (Year): LVII (2010)
    Issue (Month): 7 ()
    Pages: 666-676

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    Handle: RePEc:ksa:szemle:1184
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    1. Bruno Jullien & Patrick Rey, 2007. "Resale price maintenance and collusion," RAND Journal of Economics, RAND Corporation, vol. 38(4), pages 983-1001, December.
    2. Ilya Segal & Michael D. Whinston, 2003. "Robust Predictions for Bilateral Contracting with Externalities," Econometrica, Econometric Society, vol. 71(3), pages 757-791, 05.
    3. Joseph J. Spengler, 1950. "Vertical Integration and Antitrust Policy," Journal of Political Economy, University of Chicago Press, vol. 58, pages 347.
    4. Hart, O. & Tirole, J., 1990. "Vertical Integration And Market Foreclosure," Working papers 548, Massachusetts Institute of Technology (MIT), Department of Economics.
    5. Daniel P. O'Brien & Greg Shaffer, 1992. "Vertical Control with Bilateral Contracts," RAND Journal of Economics, The RAND Corporation, vol. 23(3), pages 299-308, Autumn.
    6. Jean Tirole, 1988. "The Theory of Industrial Organization," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262200716, June.
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