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Unilateral Price Effects and Vertical Relations Between Merging and Non-merging Firms

Author

Listed:
  • Harald Nygård Bergh

    (Oslo Economics)

  • Arne Rogde Gramstad

    (Oslo Economics)

  • Jostein Skaar

    (Oslo Economics)

Abstract

Mergers sometimes affect vertical relations between merging and non-merging firms. Vertically integrated non-merging firms may, for instance, lose its input sales to a downstream rival if the downstream rival merges with another vertically integrated firm. Thus, price responses from non-merging firms could go in the opposite direction to those of the merging parties. Consequently, estimates of unilateral price effects that do not account for these structural changes are incorrect. We extend the standard framework of unilateral price effects of horizontal mergers with linear demand to account for changes in vertical relations between merging and non-merging firms.

Suggested Citation

  • Harald Nygård Bergh & Arne Rogde Gramstad & Jostein Skaar, 2020. "Unilateral Price Effects and Vertical Relations Between Merging and Non-merging Firms," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 57(1), pages 131-143, August.
    • Handle: RePEc:kap:revind:v:57:y:2020:i:1:d:10.1007_s11151-019-09731-4
    DOI: 10.1007/s11151-019-09731-4
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    References listed on IDEAS

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    1. Werden, Gregory J, 1996. "A Robust Test for Consumer Welfare Enhancing Mergers among Sellers of Differentiated Products," Journal of Industrial Economics, Wiley Blackwell, vol. 44(4), pages 409-413, December.
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    3. Sonia Jaffe & E. Glen Weyl, 2013. "The First-Order Approach to Merger Analysis," American Economic Journal: Microeconomics, American Economic Association, vol. 5(4), pages 188-218, November.
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    6. Robert Willig, 2011. "Unilateral Competitive Effects of Mergers: Upward Pricing Pressure, Product Quality, and Other Extensions," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 39(1), pages 19-38, August.
    7. Magne K. Asphjell & Harald N. Bergh & Tyra Merker & Jostein Skaar, 2017. "Unilateral Effects of Horizontal Mergers with Vertical Relations Between Firms and Other Structural Market Changes," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 51(3), pages 381-394, November.
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    Cited by:

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